Team Master Spas athlete James Lawrence Completes Conquer 100 Challenge

June 9, 2021

‘Iron Cowboy’ finished 100 full-distance triathlons in 100 consecutive days

FORT WAYNE, Indiana — Master Spas, the world’s largest swim spa manufacturer, congratulates “Iron Cowboy” James Lawrence on the completion of his Conquer 100 challenge.

“We are very inspired by James Lawrence and his relentless pursuit to redefine the impossible,” says Kevin Richards, Vice President of Sales and Marketing. “We are proud to have James as part of Team Master Spas and support him during this endeavor.

On June 8, 2021, Lawrence swam 2.4 miles, biked 112 miles, and ran 26.2 miles for the 100th consecutive day. The 100 full-distance triathlons took place in Utah, where Lawrence lives with his wife, Sunny, and their five children.

Lawrence loves pushing his physical and mental limits, and Conquer 100 allowed him to redefine the impossible. But it was more than just the personal challenge. Conquer 100 allowed him to raise awareness and money for Operation Underground Railroad, which helps fight human trafficking and rescues children around the world.

Through the partnership with Master Spas, an H2X Challenger 19D swim spa by Master Spas was a key component of his training for the Conquer 100.

“To be able to have a swim spa here at my house eases the complexity of training. It’s so time consuming to do everything that needs to be done for a challenge like this. It is more than a full-time job,” Lawrence says in a video on Master Spas’ YouTube channel.

Watch the video HERE: https://youtu.be/EGSj3ktwDpI

The video also highlights the importance of recovery and how the swim spa has become a valuable part of Lawrence’s family life, allowing him to balance quality time with training.

Lawrence is a motivational speaker most known for his “50-50-50” endeavor in 2015. The journey to complete 50 full-distance triathlons in 50 states in 50 days is shared in the documentary “Iron Cowboy: The Story of the 50.50.50.” Lawrence has also broken several world records, including completing the most IRONMAN® 70.3 distance triathlons in the course of a year.

Master Spas roster of brand ambassadors includes professional triathletes Tim O’Donnell, Mirinda Carfrae, Ben Hoffman, and Meredith Kessler. Michael Phelps, Aly Raisman, Jordan Hasay, and Taren Gesell are also brand ambassadors.

For more information about Master Spas, go to MasterSpas.com. Follow the manufacturer on social media at @masterspas.

About the H2X Challenger Series

The H2X Challenger Series from Master Spas bridges the gap between traditional jetted swim spas and propulsion systems. The unique airless jet system creates a water current that is more efficient, powerful, and smoother than the competition. With the ability to control the resistance and temperature, novice swimmers to competitive triathletes can enjoy a continuous swimming experience that mimics open water.

About Master Spas

Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 530,000-square-foot manufacturing facility on a 36-acre manufacturing campus, Master Spas is the largest swim spa manufacturer in the world, and largest portable hot tub manufacturer that makes 100% of our product in the USA. The company’s executive team boasts more than 200 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit: www.MasterSpas.com.