Swiftwick’s FLITE XT® Earns 2022 Good Housekeeping Fitness Award

January 25, 2022

As the pinnacle of Swiftwick’s advancement in sock design, FLITE XT® touts stability and grip technology

Franklin, TN /ENDURANCE SPORTSWIRE/ – Swiftwick is thrilled to announce that their FLITE XT® sock has earned a 2022 Good Housekeeping Fitness Award in the Amazing Activewear category. The FLITE XT® sock is the pinnacle of Swiftwick’s innovation in stability and grip technology, with proprietary GripDry™ Fiber in the heel and forefoot of the sock to grip to your shoe and AnkleLock™ Technology to support your ankles during high-intensity movement.

The FLITE XT® was designed to address all of the common ways in which socks contribute to painful blisters and hot spots: bunching, moisture retention and friction, and was specifically developed for activities that require quick movements and stability. The FLITE XT® is a top sock choice for strength training, HIIT, running, golf, and racket sports, and fits to the contour of your foot with no voids or bunching. GripDry™ Fibers stabilize your foot in your shoe, and Swiftwick’s signature hydrophobic Olefin fiber wicks moisture away to keep your feet dry and blister-free. All of these components work together to keep your feet comfortable and supported during any workout.

“We are thrilled to receive Good Housekeeping’s Fitness Award for best stay-put socks,” said Joanna Mariani, Chief Marketing Officer of Swiftwick. “For fourteen years Swiftwick has been a leader in sock innovation and technology and is known for our ‘Best Sock You Will Ever Wear’ guarantee. Since its introduction in 2018 as the most technologically advanced sock on the market, the FLITE XT® has quickly grown to be a customer favorite for multiple activities that require quick movement and stability. It has been an honor over the years to hear how a great pair of socks has helped our customers to achieve their goals and this award only continues to validate the thoughtful attention to design and detail that goes into the creation of our socks.”

Good Housekeeping’s scientists and experts award top innovators in the fitness industry once a year with their Good Housekeeping Fitness Awards. The FLITE XT®’s placement in this year’s awards speaks to its unique technology and design, made to fill the need for fitness enthusiasts who need a sock that keeps up with them for all of their activities.

You can view the full list of Good Housekeeping Fitness Awards here: https://www.goodhousekeeping.com/health-products/best-fitness-awards-2022/

About Swiftwick

Swiftwick was founded in 2008 when an athlete saw the need for a high-performance sock with superior moisture-wicking and incredible fit. Today, based in Franklin, TN, they are an international brand developing performance socks for every adventure. All Swiftwick products are made in the USA using the most sustainable practices available and are backed by the company’s “Best sock you will ever wear” guarantee. www.swiftwick.com

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Maddie Jarrard

Purple Orange PR

615.686.3198

maddie@purpleorangepr.com