Surf City Marathon, WOLFpak Announce 2021 Partnership

January 21, 2021

Local Huntington Beach Brand to become “Official Backpack Partner” of the 2021 Event; Iconic oceanfront road race to celebrate 25th edition with new logo; Race date moved to September 11th, will pay tribute to 20th Anniversary of 9/11

HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event. The partnership kicks off with the 25th edition of the Surf City Marathon and Half Marathon on Saturday, September 11th.

“We are thrilled to be teaming up with the local Huntington-Beach based Motivational Lifestyle Brand WOLFpak,” said Phyllis Blanchard, Head of Partnerships for Motiv. “Their functional waterproof Fitness Backpacks are the perfect accessory for our hard-working athletes. Participants will be able to personalize their bags with a special 25th anniversary Surf City Marathon patch to commemorate their race accomplishment.”

The Surf City Marathon is a world-class destination event with the expo, start line and finish line festival all taking place just steps away from the sand and oceanfront resorts. Traditionally held on the first weekend of February, the race will take place in September due to the ongoing coronavirus pandemic. WOLFpak will be creating custom content and promotions for race weekend, with plans to activate onsite at the race expo and post race finish line festival.

“We decided to partner with the Surf City Marathon because it is an iconic Huntington Beach event.” said Erin Henderson, of WOLFpak. “Our products are designed for anyone who performs nothing short of beast mode on a daily basis, the exact make-up of a marathoner!  We are happy to provide the Surf City Marathon participants with quality products that keep them motivated to reach their goals.”

Race weekend kicks off with an Active Lifestyle Expo on Friday and Saturday at the main Huntington Beach Parking Lot. The interactive expo showcases vendors featuring the latest in running gear, nutrition and fitness apparel as runners pick up their race number and t-shirt.

Event weekend features two days of running with a beach mile race on the sand on Friday night. The main event begins on Sunday morning with the marathon, half-marathon and 5k. Runners enjoy one of the most scenic courses in the United States with spectacular views along the route. Event weekend concludes with a finish line festival and beer garden.

Further information about WOLFpak can be found online at WOLFpak.com. For more information or to register for the 2021 Surf City Marathon, please visit RunSurfCity.com.

About the Surf City Marathon

The 25th edition of the Surf City Marathon and Half Marathon will take place on Saturday, September 11, 2021. The scenic course gives runners a first-class tour of Huntington Beach with the convenient start and finish line located just steps from the beach. A two-day Active Lifestyle Expo kicks off race weekend in Huntington Beach Parking Lot on Friday and Saturday. The free expo is open to the public featuring numerous vendors featuring the latest in running gear, nutrition and informational clinics. Further information about the Surf City Marathon can be found online at RunSurfCity.com.

About WolfPAK

We are the brand of excellence, sharing the message you can start making your mark on the world today by pushing yourself to greatness, no matter the intensity.

We have designed and engineered the strongest functional waterproof backpacks for the everyday athlete. Bringing you the gear for wherever your journey in life takes you, Trust Your Instincts and Make Your Mark! To learn more about the WOLFpak brand, please visit WOLFpak.com.

About Motiv

Motiv is a leading global event business which owns and operates endurance sporting events and experience festivals. Proud producers of some incredible events including the Surf City Marathon, Long Beach Marathon, Napa to Sonoma Wine Country Half Marathon, Philadelphia Love Run and the Denver Oktoberfest to name just a few. We believe in partnering with events and like-minded businesses that engage, inspire and make a difference in the lives of the audiences that enjoy them. Learn more at MotivGroup.com.

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