supertri Partners With Europe Triathlon’s Rising Stars Initiative To Develop ‘NXT Gen’ Of Elite Athletes

July 19, 2024

supertri Supporting Rising Stars To Develop The Future Of Triathlon

LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri can today announce a partnership with Europe Triathlon to support the development of the next wave of Olympic champions.

supertri is officially backing the Rising Stars programme, which enables junior athletes from across the continent to have the chance to make a leap from amateur to professional.

Europe Triathlon’s Rising Stars initiative has already been part of the journey of Fanni Szalai, the young prodigy who has burst onto the global stage via supertri, as well as global superstars such as Jonny Brownlee and Cassandre Beaugrand.

Rising Stars hosts the third event of its 2024 series in Chișinău, Moldova, this weekend.

supertri’s support of the programme is part of its NXT Gen campaign, which will see supertri support a diverse range of projects which align with its commitment to grow the sport and its core principles. This will be a yearly campaign fuelled by passion for the sport and driven by principle.

supertri CEO and Co-Founder, Michael D’hulst, said: “Europe Triathlon’s Rising Stars programme does a tremendous job in helping young athletes to make that next step, and part of our ethos at supertri is always to develop the next wave of pro superstars, and give them opportunities to develop they would never get elsewhere. This is a perfect example of how we are using our passion for triathlon to develop the sport via our NXT Gen initiative.”

Renato Bertrandi, Europe Triathlon President, said: “Europe Triathlon puts the development of junior athletes at the heart of its concerns. The aim of our Rising Stars programme is to celebrate their successes in every European country. We want to give every junior on our continent the chance to reach the European and then the World elite. These goals and values fit in perfectly with supertri’s innovative and refreshing approach. We are therefore very proud to announce this partnership.”

supertri has a vision to ‘Inspire The Competitor In Everyone’ through a triathlon ecosystem where exciting racing and content increase engagement and participation. It includes innovative and entertaining professional closed league formats that redefined the sport, its unique supertri E hybrid racing and mass participation events.

With the NXT Gen initiative, supertri aims to break down some of the traditional barriers to the sport, including gender, race, and background. supertri will leverage its platforms and work with partners to showcase the incredible athletes and organisations that exemplify a shared commitment to building a passionate and inclusive future for triathlon and support them in furthering their ambitions and careers.