Supertri Expands Mass Participation Portfolio with Launch of By Supertri and Strategic North American Acquisitions

February 12, 2025

LONDON, UK (February 12, 2025) /ENDURANCE SPORTSWIRE/  – Supertri, the global leader in short-course triathlon, is expanding its mass participation portfolio with the launch of By Supertri, a dedicated brand designed to broaden access to the sport. This expansion is marked by the acquisitions of the Ascension Seton CapTex Triathlon and the Kerrville Triathlon, two premier events in Texas, USA, reinforcing Supertri’s commitment to growing short-course triathlon participation.

Supertri has built a globally recognised professional race series, delivering elite competition to a growing international audience with a mission to ‘inspire the competitor in everyone’. The continued growth into mass participation ensures participation in triathlon is open to all, from first-time racers to experienced athletes, while maintaining high standards of race organisation and athlete experience.

The initiative will provide world-class delivery and inspirational event experiences while retaining the legacy, local traditions and names of the most iconic mass participation triathlons. By Supertri will house some of the most recognised short-course mass participation events, including the Chicago Triathlon, Long Beach Legacy Triathlon, and Toulouse Triathlon, which will now be integrated under this new brand.

Supertri CEO Michael D’Hulst emphasised the strategic significance of this move: “By Supertri marks the next phase of our rebrand and represents a big step in our evolution to a triathlon community. We are shaping the future of triathlon by linking professional racing with mass participation. Through By Supertri, we cater to experienced athletes who want to go fast while also inspiring first-time participants to become lifelong competitors. They are motivated by the race experience and being part of the Supertri community that inspires and connects them.

“By bringing together high-impact urban events with strong growth potential under one banner, By Supertri transforms the sport. We are dedicated to enhancing the race experience, making it unforgettable and highly attractive and drawing more people to triathlon. We will deliver world-class event experiences as an expert global operator but respect that these are local events and embed that into all we do. This is how we expand the sport and elevate it to the next level.”

The Ascension Seton Austin CapTex Triathlon as it will now be known is held in the heart of downtown Austin, and offers a dynamic race experience through the city’s vibrant streets and Lady Bird Lake. Meanwhile, the Kerrville Triathlon, dubbed the ‘most scenic triathlon in Texas,’ provides an unparalleled race setting in the picturesque Texas Hill Country. Both events complement Supertri’s strategy to expand its footprint in key metropolitan and destination race markets.

The By Supertri 2025 race calendar includes:

• Ascension Seton Austin CapTex Triathlon – May 26
• Long Beach Triathlon – July 20
• Chicago Triathlon – August 23-24
• Kerrville Triathlon – September 27-28
• Toulouse Triathlon – October 5

These events will continue to build on their rich traditions while benefiting from Supertri’s commitment to excellence in event delivery.

Supertri’s business expansion is supported by Astero Partners, with Alexis Nohen serving as an advisor for the acquisitions. Supertri continues to explore opportunities to expand the By Supertri series, bringing world-class mass participation experiences to more communities globally.

For more information on By Supertri, visit https://by.supertri.com.

ENDS

Media Contact

Adam Leitch
Communications Director
adam.leitch@supertri.com

Please credit: Supertri/Supertri.com

About By Supertri:

By Supertri is the mass participation brand of Supertri, the global leader in short-course triathlon with a vision to ‘inspire the competitor in everyone’. By Supertri delivers the biggest series of urban short course triathlon participation events in the world and its events have raised millions for charity. By Supertri looks to ensure that participation celebrates triathlon for all, from first-time racers to experienced athletes.

By Supertri events will be driven by the same guiding principles of delivering excellence and creating moments as its global professional racing brands, while respecting and promoting the local heritage of events. This year, By Supertri will operate some of the world’s most well-known triathlons, including the Ascension Seton Austin CapTex Triathlon, Long Beach Legacy Triathlon on the course of the LA 2028 Olympics, the biggest triathlon in North America in Chicago Triathlon, Kerrville Triathlon and Toulouse Triathlon.

Supertri is also committed to exploring further opportunities to expand this series.

https://by.supertri.com/

About Supertri

Supertri has a vision to ‘Inspire The Competitor In Everyone’. Supertri is the innovative and entertaining professional closed league format that redefined the sport, delivering high-octane racing featuring the world’s best athletes competing in teams on stadium-like courses. Supertri E is one of sport’s most innovative and award winning formats which blends real life and virtual racing, and which featured at the IOC’s Olympic Esports Week. Its Supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions. By Supertri, Supertri’s mass participation brand, delivers the biggest series of urban short course triathlon participation events in the world and its events have raised millions for charity.

https://supertri.com/