Supertri Acquires Toronto Triathlon Festival as its First By Supertri Event in Canada

March 25, 2025

LONDON, UK (March 25, 2025) /ENDURANCE SPORTSWIRE/ –  Supertri, the global leader in short-course triathlon, can today announce its third major acquisition of 2025 with the Toronto Triathlon Festival joining its stable of races. This iconic event, scheduled this year for July 27, 2025, will now operate under the By Supertri brand, reinforcing Supertri’s commitment to delivering world-class mass participation triathlons and its first step into Canada.

The Toronto Triathlon Festival, renowned for its vibrant atmosphere and scenic urban course, has been a staple in the community since 2012 and is known as a day when endurance sport takes over the world class city of Toronto. Participants race through the downtown of Canada’s largest city, featuring a swim in the protected waters of Lake Ontario, a bike ride on Toronto’s highways, passing iconic landmarks such as the CN Tower, and a closed course run providing unique vantage points of the waterfront.

The event attracts over 1,750 athletes and 200 volunteers annually, offering races for everyone from elite competitors to first-time triathletes.

Supertri CEO Michael D’hulst said: “We are excited to welcome the Toronto Triathlon Festival into the By Supertri family. The event has great growth potential and is a fantastic opportunity to build the Supertri community. The Toronto Triathlon Festival is the perfect place to expand our By Supertri portfolio within a city with a deep sporting culture and a passionate triathlon community. Our goal is to celebrate everything that makes the Toronto Triathlon Festival special while introducing our world-class event delivery and unique energy to participants and establish a strong Supertri presence in Canada for years to come.”

“Triathlon is for everyone and since inception in 2012, the change we have seen in the backgrounds and motivations of participants has truly demonstrated that,” said Toronto Triathlon Festival founder, Jeff Chong. “The stories you hear of the people coming out – whether it is someone looking to qualify for a major competition or a first timer seeing if ‘they can do it’ – are all just so inspirational. We are ecstatic to join forces with the venerable Supertri brand and look forward to together driving an even more memorable athlete experience in Toronto’s unique urban setting.”

Supertri recently launched its mass participation brand, By Supertri, and expanded its mass participation portfolio with the acquisitions of the Ascension Seton CapTex Triathlon and the Kerrville Triathlon, two premier events in Texas, USA. The Toronto Triathlon Festival acquisition further reinforces Supertri’s commitment to growing short-course triathlon participation and marks its first step into Canada.

By integrating the Toronto Triathlon Festival into the By Supertri portfolio, Supertri aims to enhance the participant experience by leveraging its expertise in organising global mass participation events. This acquisition aligns with Supertri’s mission to ‘inspire the competitor in everyone’ by providing world-class delivery and inspirational event experiences for first-timers to experienced athletes.

Toronto Triathlon as it will now be named will sit alongside some of the world’s most recognised short-course mass participation events under the Supertri banner, including the Chicago Triathlon, Long Beach Legacy Triathlon, and Toulouse Triathlon.

The By Supertri 2025 race calendar includes:

• Ascension Seton Austin CapTex Triathlon – May 26
• Long Beach Triathlon – July 20
• Toronto Triathlon – July 27
• Chicago Triathlon – August 23-24
• Kerrville Triathlon – September 27-28
• Toulouse Triathlon – October 5

Registrations for the 2025 By Supertri events are now open, for more information, please visit the By Supertri website: https://by.supertri.com

ENDS

INFO:

Media Contact

Adam Leitch
Communications Director
adam.leitch@supertri.com

Photo credit: Supertri/Supertri.com

About Supertri

Headquartered in the UK, Supertri has a vision to ‘Inspire The Competitor In Everyone’. Supertri is the innovative and entertaining professional closed league format that redefined the sport, delivering high-octane racing featuring the world’s best athletes competing in teams on stadium-like courses. Supertri E is one of sport’s most innovative and award winning formats which blends real life and virtual racing, and which featured at the IOC’s Olympic Esports Week. Its Supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions. By Supertri, Supertri’s mass participation brand, delivers the biggest series of urban short course triathlon participation events in the world and its events have raised millions for charity.

https://supertri.com/

About By Supertri:

By Supertri is the mass participation brand of Supertri, the global leader in short-course triathlon with a vision to ‘inspire the competitor in everyone’. By Supertri delivers the biggest series of urban short course triathlon participation events in the world and its events have raised millions for charity. By Supertri looks to ensure that participation celebrates triathlon for all, from first-time racers to experienced athletes searching for a new personal best.

By Supertri events will be driven by the same guiding principles of delivering excellence and creating moments as its global professional racing brands, while respecting and promoting the local heritage of events. This year, By Supertri will operate some of the world’s most well-known triathlons, including the Ascension Seton Austin CapTex Triathlon, Long Beach Legacy Triathlon on the course of the LA 2028 Olympics, the biggest triathlon in North America in Chicago Triathlon, Kerrville Triathlon and Toulouse Triathlon.

Supertri is also committed to exploring further opportunities to expand this series.

https://by.supertri.com/