Summer Sips: Electrolit Launches Watermelon Lime for Hydration with a Tangy Twist

May 20, 2024

Fifth-Ranked Sports Drink Brand Drops Exclusive Flavor in 7-Eleven Stores Nationwide, meeting demand for flavor blending and taste fusion in sports drinks.

Houston, TX (May 20, 2024) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – combines the tangy zest of lime with the nostalgic summer taste of watermelon with the debut of its new limited edition, scientifically formulated Watermelon Lime flavor, now on shelves at 7-Eleven stores nationwide.

Watermelon Lime joins Electrolit’s 15-strong flavor portfolio, in addition to five Zero Sugar options and ready-to-mix electrolyte hydration sachets. Each serving in the iconic rectangular Electrolit bottle, measuring 21 fl. oz., is packed with 326 mg of electrolytes. Alongside, it contains real glucose, a natural energy source that enhances the body’s recovery from dehydration. Every bottle is carefully constructed in a state-of-the-art facility with a fully automated and integrated manufacturing process, bringing premium-grade hydration to consumers nationwide.

Scientifically formulated with magnesium, sodium, potassium, calcium and glucose, Electrolit provides complete hydration when electrolytes and ions are low to replenish the body. Other Electrolit variants can be purchased at Walmart, Kroger, HEB, 7-Eleven, Circle K and more, and through online channels. There are ongoing opportunities to add additional flavor LTOs as the brand expands its product offerings. Electrolit welcomes retailer partners to bolster SKUs across the country.

Electrolit has a growing roster of athlete partners and is the headline hydration sponsor for tentpole events in the entertainment calendar, including Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival and EDC Las Vegas.

For more information, visit www.electrolit.com or follow them on Instagram or Facebook.

About Electrolit

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 16 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Circle K and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America.

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Bethany Willetts
bwilletts@blazepr.com