Summer Sets in And IRONMAN Virtual Club Cruises Through July with A Series of New Month-long Challenges

July 9, 2021

IRONMAN VC offers two VR races, The Weekender and eight single sport monthlong challenges in July to inspire athletes’ everyday fitness goals

TAMPA, Fla. (July 9, 2021) – As summer sets in, the IRONMAN^® Virtual Club™(VC™) cruises through July with an exciting set of virtual offerings. So far, the IRONMAN VR All-Terrain Series has celebrated the Flat and Fast races, spotlighted the best Coastal courses, highlighted the best Urban destinations, and revisited the Athlete’s Choice of races on the IRONMAN and IRONMAN 70.3^® race circuit. This month IRONMAN VC will highlight some of the best Countryside and Alpine terrains while offering two IRONMAN VR races and continuing its series-inspired challenges to its virtual race schedule.

July’s Line Up:

Starting this week, the IRONMAN Virtual Club will offer two VR races aimed at highlighting some of the best Countryside and Alpine terrains at races across the globe.

• July 8-11 | IRONMAN VR24 (Sprint Distance) – Featured race: IRONMAN 70.3 Augusta

With America’s quickest down-river swim and a bike through rural Augusta, this scenic Southern destination goes through the countryside for one of the fastest IRONMAN 70.3 events on the circuit. Take on IRONMAN VR24 as you prepare for the real thing! For more information visit here.

• July 16-18 | The Weekender

Take a break from VR racing. Instead take on the new Weekender, a 10km run challenge with no upper limit. Athletes are encouraged to make it a part of their training route and get out there. For more information visit here.

• July 22-25 | IRONMAN VR25 (Half Distance) – Featured race: ViewSPORT IRONMAN Lake Placid

One of the longest running events globally, the ViewSPORT IRONMAN Lake Placid provides the quintessential alpine racing experience through upstate New York’s stunning Adirondack Mountains and culminating in the small mountain Village of Lake Placid. Participants in IRONMAN VR25 will have the added benefit of this half-distance VR offering coinciding with the Live race broadcast of ViewSPORT IRONMAN Lake Placid on Sunday, July 25 to participate while viewing the terrain. Event coverage will be broadcast exclusively on Facebook Watch via the IRONMAN Now^® Channel. For more information on IRONMAN VR25 visit here.

In addition, this month’s line up will bring a new series of single sport monthlong challenges to inspire athletes’ everyday fitness goals, while maintaining the Countryside theme. See below for a full listing of this month’s challenges:

• 1,300,000 km Athlete Community Challenge: Sign up for this collective community challenge to have all your kilometers contribute to this monthlong community goal. For more information visit here.
• Countryside 150 km: Swim, bike, and/or run 150 km total this month. For more information visit here.
• Countryside 350 km: Swim, bike, and/or run 350 km total this month. For more information visit here.
• Countryside 500 km: Swim, bike, and/or run 500 km total this month. For more information visit here.
• Training Day (1.93 km+ of swimming, biking, and/or running): Swim, bike or run a minimum of 1.93 km. For more information visit here.
• Countryside – Swim: Swim the length of three full-distance swims (7.2 miles/11.6 km) over the course of the month. Choose the how / when / where of your swims, on your schedule. For more information visit here.
• Countryside – Bike: Bike the length of three full-distance bike rides (336 miles/540.74 km) over the course of the month. Choose the how / when / where of your rides, on your schedule. For more information visit here.
• Countryside – Run: – Bike the length of three full-distance bike rides (78.6 miles/126.5 km) over the course of the month. Choose the how / when / where of your runs, on your schedule. For more information visit here.

IRONMAN VR All-Terrain Series – Countryside & Alpine

The IRONMAN VR All-Terrain Series consists of six months of training-length challenges and virtual races that will take athletes on a tour of the best IRONMAN locales. Each month has focused on a different terrain – with virtual visits to race destinations in different regions within each terrain. Offering three weekday workouts plus one weekend VR race, the IRONMAN VR All-Terrain Series also consists of multiple monthlong challenges. These monthlong challenges allow athletes to chase a certain number of kilometers for the month in whatever sport they like and on their own time. For more information of the IRONMAN VR All-Terrain Series visit here.

IRONMAN+: One Stop Hub for All Things

For the most up-to-date information, articles, and videos athletes can visit IRONMAN+ on the IRONMAN Virtual Club. IRONMAN+ offers exclusive featured content including training and coaching tips from IRONMAN U Certified coaches, nutrition recipes to kick your body into gear, breaking IRONMAN news, features on your fellow athletes and more. For more information visit here.

For additional details on the IRONMAN VC platform, visit www.ironmanvirtualclub.com/. Questions about the IRONMAN Virtual Racing Series can be directed to ironmanvr@ironman.com.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media related inquiries may be directed to press@ironman.com.

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About IRONMAN Virtual Club

The IRONMAN^® Virtual Club™ (VC™) brings the global IRONMAN^® community together virtually week-after-week. Launching in April of 2020, the platform gives athletes from around the world access to IRONMAN U Certified Coach curated workouts, training resources, and challenges that prepare athletes to compete in the IRONMAN Virtual Racing™ (VR™) Series. Athletes have the opportunity to train, compete, earn, and be rewarded as they set their goals towards a successful year of racing. In addition, through the Race Honorably campaign, IRONMAN’s goal is to provide an exceptional virtual racing experience with credible results that requires athletes to do their part by entering accurate data. Additional details about the IRONMAN VC platform can be found at www.ironmanvirtualclub.com/.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.