State Farm and EnMotive Announce Pride Stride Partnership

October 9, 2020

State Farm joins over 34 Pride organizations for the first-ever LGBTQ+ Pride Stride Virtual Run Supporting National Coming Out Day on Sunday, October 11, 2020

LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run.

More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming Out Day on Sunday, October 11, 2020. All race participants will receive a goodie bag featuring a Pride-branded 1/4 zip technical shirt, themed fanny pack, rainbow cuffs, finishers medal, and much more.

“We know the COVID pandemic has impacted Pride celebrations across the country. This sponsorship provides an opportunity for us to come together safely while recognizing and honoring the contributions of the LGBTQ community,” said Michael Trout, State Farm Vice President Human Resources. “At State Farm, we are committed to diversity and inclusion, building safer, stronger communities, and working with others to make this world a better place. Our support of the LGBTQ community through programs and services help ensure all people are valued and treated with respect and dignity.”

The unique aspect of the virtual Pride Stride 5k/10k allows each participant to safely walk, jog or run solo at their own leisure, without needing to worry about massive crowds or a time limit. There is no official route, nor permits required. A portion of each Pride Stride registration fee will benefit a local Pride 501(c)3 nonprofit organization, helping to sustain them and support the work they do for their LGBTQ+ community.

“We are absolutely delighted that a brand as high profile as State Farm is supporting the first ever Pride Stride and is getting involved in what we hope will be a very successful event,” said John Smith, Vice President of Partnerships at EnMotive. “We’re excited to showcase State Farm’s messaging to thousands of participants from over 34 Pride Chapters across the country.”

Registration for the inaugural Pride Stride Virtual Run costs $39.95 and is open at Pridestride.org. As an added bonus to the goodie bag items, State Farm is including an additional Pride item for every participant. For more information or to help make the event shine, follow @pridestrideofficial on Facebook and Instagram.

About the Pride Stride

Pride Stride is a 5k or 10k virtual race in which participants have the option to run or walk the five to ten-kilometer distance on the treadmill, sidewalk or trail. A portion of the proceeds raised through the virtual event will help provide support to local Pride organizations across the country. All participants will receive a commemorative ¼ zip technical jacket, Pride finishers medal, a fanny pack, wrist bands and custom race bib shipped directly to each participant. For more information, or to register for the event, visit pridestride.org.

About State Farm^®

The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2020 Fortune 500 list of largest companies. For more information, visit statefarm.com.

About EnMotive

EnMotive is a world-class data management and technology provider for the event industry.  In addition to its fully mobile event registration, charitable fundraising, marketing, photography and on-site solutions, the organization is one of the largest timing and event production companies to the endurance industry in the United States.  Based in Chicago with 12 offices across the country, the organization works with thousands of events, including Milwaukee Marathon, Detroit Free Press/TCF Bank Marathon and the Atlanta Track Club. To learn more visit EnMotive.com  or contact hello@EnMotive.com

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