October 19, 2023

Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z

While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB

October 17, 2023

Researchers Say Run Clubs are “Therapy”

A new study suggests regular group running sessions are as effective as antidepressants in treating depression and anxiety. Over 16 weeks, researchers compared outcomes of patients taking SSRI drugs against patients practicing running-based therapy. Summarizing the findings, researchers say exercise is an effective and often preferable treatment, albeit harder to stick to....

October 12, 2023

The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition

Artificial Intelligence may be one of the biggest buzzwords of 2023, and for good reason: fitness and health companies are among the leading players harnessing the simulation of human superpowers. Among those major players are food industry titans, who are clamoring in test kitchens, using algorithms to create recipes designed...

October 10, 2023

BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year

[San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...

October 9, 2023

Study shows weight training better than cardio for fat loss

In exciting news for all those who may not enjoy cardio, new research looking into the impacts of strength training compared to cardio on fat loss has revealed that strength training may be the best option if your goal is to shed fat. WHM

October 8, 2023

The more people exercise, the lazier they are throughout the rest of the day, study suggests

The more time you spend engaging in a structured exercise routine, such as going to the gym or running, the more likely you are to cut back on other physical daily activities, according to a recent study. This decline in physical activities could affect people's ability to lose weight successfully...

September 26, 2023

What We Know About the Future of Endurance Training

An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete

September 25, 2023

Study Reveals the Most Popular Running Shoes in the US

/ENDURANCE SPORTSWIRE/ – A recent study has unveiled the top running shoes in the US based on monthly search volume, providing insights into the preferences of runners and fitness enthusiasts. The findings highlight the enduring popularity of certain shoe models, even amidst the rapidly changing landscape of athletic footwear. In...

September 22, 2023

RunSignup Releases Bi-Annual U.S. Race Registration Market Analysis

Moorestown, NJ – September 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, has published its latest market analysis of the U.S. race registration industry. Current trends indicate a resurgence in participant registrations for large events - a positive shift from...

September 13, 2023

Georgia Hi-Lo Trail & Path Foundation Begin Work to Connect Eight Georgia Counties

Sandersville, GA, September 13, 2023 /ENDURANCE SPORTSWIRE/ - Georgia Hi-Lo Trail Inc. announces the release of the documentary short film, Searching Hi & Lo that explains the vision to bring the longest paved trail in the United States to rural Georgia. After three years of fundraising, the nonprofit Georgia Hi-Lo...