SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 2, 2022
Tennis Prodigy and Rising Triathlon Star Added to The Pho3nix Team Roster
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation is proud to announce the signing of triple Olympic medallist Jonathan Brownlee, world U14 #1 tennis player Flynn Thomas and rising long-course triathlete Imogen Simmonds to the Pho3nix Team. The three join an elite squad who embody the Pho3nix Foundation’s ideals. As a sport...
April 28, 2022
How Super Shoes are Upending Running’s Sponsorship Model
Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of...
April 28, 2022
San Francisco Marathon Partners Up With Nella by FitBiomics
San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...
April 28, 2022
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
Sydney, Australia 28 April 2022 /ENDURANCE SPORTSWIRE/ - Today, Mana Global and the Pho3nix Foundation announce FORM as the official Swim Technology Partner of the Pho3nix Sub7 and Sub8 Project, Powered by Zwift. Set for June 5, 2022 at the Dekra Lausitzring racetrack in Germany, the Pho3nix Sub7 and Sub8...
April 28, 2022
Columbia Threadneedle Investments Boston Triathlon Partners with Amazon to Provide FREE Kids Day Events
BOSTON – April 28, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Columbia Threadneedle Investments Boston Triathlon, today announced that it has named Amazon an Official Community Partner of Kids Day at the Boston Triathlon, and is partnering with Amazon to make registration for Kids Day free...
April 27, 2022
F2C Nutrition Inks Three Year Partnership as Official Nutrition Partner of the Victoria Half and Sprint Triathlon
Vancouver, B.C. – April 27, 2022 /ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the Victoria Half and Sprint Triathlon with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation. F2C Nutrition was born from the vision...
April 26, 2022
MANA Athletes Step into The Triathlon Spotlight
/ENDURANCE SPORTSWIRE/ - MANA athlete Magnus Ditlev took second place in his Ironman debut last weekend at Ironman Texas. The Dane exited the 3.8-kilometre swim in 15th place, used his renowned bike strength over 180 kilometres to power into the pointy end despite a tire puncture, and battled eventual winner...
April 25, 2022
COROS Partners with Drake University Track & Field/Cross-Country for GPS Technology
Irvine, Calif. /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and Drake University Athletics announced today a partnership for the Drake cross country and track & field programs. The programs will use COROS GPS Watches and the coaching staff will utilize the COROS Training Hub’s coaching software...
April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
April 22, 2022
USA Triathlon Announces Partnerships With Zoot Sports, Spring Sports Nutrition, AIRWAAV And Select Physical Therapy
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced partnerships with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical Therapy, four brands in the cycling apparel, nutrition, athlete performance technology and sports medicine and physical therapy categories. “USA Triathlon’s alignment with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical...