SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 20, 2022
USA Cycling Announces New Pro Women’s Team, Cynisca Cycling
SAINT-MARTORY, FRANCE /ENDURANCE SPORTSWIRE/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team will...
July 20, 2022
Wattbike becomes Official Indoor Performance Bike Supplier of AusCycling
/ENDURANCE SPORTSWIRE/ – Wattbike is pleased to announce an exciting new partnership with the national governing body for cycling in Australia, AusCycling. Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Teams training regime eight years ago, and will...
July 20, 2022
Kyle Coon Joins Team INFINIT
Cincinnati, Ohio, July 20, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the original custom nutrition company, is excited to announce the addition of National Champion paratriathlete Kyle Coon to their Team INFINIT elite athlete roster. The 31-year-old Colorado Springs resident recently took first place at the 2022 World Triathlon Para Series Montreal in the...
July 19, 2022
Runners Value Sports Sponsors More than the General Public According to Recent Survey by Elevent
MONTRÉAL – July 19, 2022/ENDURANCE SPORTSWIRE/ – Elevent, North America’s leading provider of sponsorship lifecycle management software, consulting services, and research, today unveiled the results of a recent survey of American adult runners and their unique perceptions of sports sponsors. The results reveal a dedicated fanbase with a positive perception of...
July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
July 14, 2022
Supersapiens Welcomes Multiple IRONMAN 70.3 Champion Emma Pallant-Browne as Ambassador
Atlanta – 14 July 2022 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first energy management system designed for athletes to unlock higher performance and recovery, welcomes Emma Pallant-Browne as an ambassador. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, plans to work with Emma to bring the technology and training...
July 13, 2022
Salty Sports Society Announces Divios as their Official Sunscreen Partner
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ - From its inception, Salty Sports Society has worked to educate coastal lifestyle athletes on conservation and best practices. From beach clean ups and oyster shell recycling to reef safe sunscreens, Salty Sports Society has worked to inspire swimmers and triathletes to give back...
July 13, 2022
Natural Grocers Supports Colorado Mountain Bike Championship, Hosted by Rattler Racing, July 16th, 2022
LAKEWOOD, Colo., July 13, 2022/ENDURANCE SPORTSWIRE/ – Natural Grocers® will be onsite support the Colorado Mountain Bike Championship, hosted by Rattler Racing on July 16, 2022 in Bailey, CO. Based in Colorado, Rattler Racing has had an amazing season so far with some stellar spring races, an action packed gravel weekend over...
July 13, 2022
Kane Footwear partners with Hilary Knight to launch athlete-designed shoe
Westport, CT (July 13, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...
July 12, 2022
GoFundraise to be the Official Fundraising Platform of Spartan
BOSTON, MASS. (July 12, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced GoFundraise will be the Official Fundraising Platform for Spartan Race. The American Red Cross and the American Cancer Society serve as the inaugural Gold Charity Partners for Spartan Race. “Spartans around...