SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 8, 2022
Boston Marathon principal sponsor John Hancock not renewing deal after 2023
Insurance firm John Hancock has confirmed it will not be renewing its principal sponsorship agreement with the Boston Athletic Association (BAA) for the Boston Marathon. The Boston-based company has been an official partner of the race since 1986, with the 37-year-old deal now set to expire after the 2023 marathon....

September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...

September 7, 2022
TriDot Welcomes Michellie Jones, Olympic Silver Medalist & IRONMAN World Champion, to the TriDot Coach Community
DALLAS, TX – September 7, 2022/ENDURANCE SPORTSWIRE/ – Michellie Jones, acclaimed triathlete and coach, has joined TriDot’s growing community of coaches that also includes ESPN’s “Greatest Endurance Athlete of All Time,” Mark Allen, who adopted the TriDot platform earlier this year. “I have been competing and coaching for over 30 years, and...

September 7, 2022
Run • Tri • Bike Announces Sponsorship of MMTC Youth Team
PHOENIX – September 2022 /ENDURANCE SPORTSWIRE/ - Endurance Sports Investment Group, LLC (“ESIG”) dba Run • Tri • Bike moves forward with a youth initiative by becoming the presenting sponsor of the Mid-Maryland Triathlon Club (“MMTC”) Youth Team for the remainder of 2023. “I received an email from Lisa Steptoe...

September 6, 2022
Specialized Supports The Cactus Cup For Iconic Mountain Bike Racing In 2023
/ENDURANCE SPORTSWIRE/ – Mountain bike racing returns to Arizona’s singletrack for a weekend of high-intensity racing and family fun at the 2023 Cactus Cup, March 10 through 12. Specialized Bicycles was the title sponsor of this iconic event throughout the 1990s and a supporter since its rebirth in 2017. Now, the...

September 6, 2022
Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship
LOS ANGELES /ENDURANCE SPORTSWIRE/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate for...

September 2, 2022
Super League Triathlon Announce FORM As Official Swim Goggles Partner
/ENDURANCE SPORTSWIRE/ – Super League Triathlon is the world’s premiere swim-bike-run Series, with its biggest ever Championship Series, featuring short, sharp, and exciting racing formats starring the best athletes in the world, kicking-off in London on Sunday, September 4. FORM is the tech-enabled swim platform with a simple mission: to break down...

August 31, 2022
Pikes Peak APEX Adds Three New Partners for September Event
Colorado Springs, CO, September 1, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces three new partners of The Pikes Peak APEX presented by RockShox. REI, Fat Tire and Flow Formulas have all partnered with the APEX to provide an enhanced experience to racers this September 22-25. “We always want to partner...

August 31, 2022
2XU Brings Performance Compression to Long Beach
Long Beach, CA – August 31, 2022 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon and Half Marathon today welcomed technical sports apparel company 2XU as a new community partner for the 2022 event. The partnership brings together one of Southern California’s premier fall road races with one of the world’s best...
August 30, 2022
COROS Pro Athlete Kilian Jornet Wins, Breaks Record at UTMB
Irvine, CA/ Chamonix, France, August 30, 2022/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of innovative, performance focused GPS watches saw its team of professional athletes reach the podium 9 times during the UTMB week in Chamonix, France; led by Kilian Jornet’s 4th win and Course Record in the 171km namesake race. While...