SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 20, 2022
Master Spas adds pro triathlete Ben Kanute to roster of brand ambassadors
FORT WAYNE, Ind. — SEPTEMBER 20, 2022 /ENDURANCE SPORTSWIRE/ – Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with professional triathlete Ben Kanute. “We could not be more excited to announce Ben as the newest addition to Team Master Spas,” says Kevin Richards, Vice President of Sales...
September 15, 2022
6-Time IRONMAN World Champion Mark Allen Endorses Frontier X2
London, UK /ENDURANCE SPORTSWIRE/ – Mark Allen – dubbed the greatest endurance athlete of all time through an official ESPN poll – has partnered with pioneering medical technology start-up Fourth Frontier to help endurance athletes monitor their heart health and train at optimum levels. The company has made great strides to...
September 14, 2022
British cycling team suing bike sponsor Lapierre for over £100,000
British continental team Saint Piran are suing bike brand Lapierre’s UK representative, Raleigh, after they claim they were sent unsafe equipment with the team looking to recover costs of around £100,000... however in a confusing twist one of the team's sponsors, Tribute Cornish Pale Ale, is currently running a giveaway...
September 14, 2022
Rock ‘n’ Roll Running Series Las Vegas Extends Partnership with Resorts World Las Vegas Bringing The Health & Fitness Expo to The Las Vegas Strip for Three More Years
- 2023 Rock ‘n’ Roll Running Series Las Vegas Half Marathon taking place on Sunday, Feb. 26 will be streamed on Resorts World Las Vegas 100,000 square-foot West Tower LED screen - Registration for the 2023 Rock ‘n’ Roll Running Series Las Vegas with a distance for everyone including 5K,...
September 14, 2022
Can a State-Funded Pro Running Team Work? Jared Ward & Isaac Wood Are Hoping the Answer is Yes
When it comes to distance talent, Utah is a state that punches above its weight. Starting with Clayton Young‘s win in the NCAA 10,000 meters in June 2019, five native Utahns have combined to win eight NCAA individual distance titles in a little over three years, all for BYU — Young,...
September 14, 2022
Winnebago Partners with Ironman Triathlete Champ Sanders
Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced today its partnership with Ironman triathlete champion Lionel Sanders. As part of the partnership, Sanders will use a Winnebago Revel as a homebase for training and relaxing in between competitions. RV Business
September 14, 2022
Stryd Launches NIL Program
Boulder, CO September 14, 2022 /ENDURANCE SPORTSWIRE/ - Today, Stryd announces the launch of a groundbreaking NIL (Name, Image & Likeness) program to advance collegiate running performance & highlighting student-athlete achievement — with Stryd’s breakthrough running power metric and wearable foot pod. This program will show that Stryd can help...
September 13, 2022
Giant Houses, Private Chefs, and Pro Connections: Inside the Amateurpros of the Zwift Academy
Free gear, training camps, and an "idealized pro experience" - but for age-group triathletes. What exactly comes with a slot in the Zwift Academy, and how does the whole deal work? Triathlete
September 9, 2022
Electrolit Announces Official Partnership with The McCourt Foundation
September 9, 2022, CERRITOS, Calif. --/ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is delighted to announce a multiyear partnership with The McCourt Foundation, becoming the official hydration partner for the Los Angeles Marathon presented by ASICS and other major running events...
September 9, 2022
Run Catalina Announces Lightfoot Coaching Training Programs for Run Catalina Athletes as the Official Coach of Run Catalina events
/ENDURANCE SPORTSWIRE/ - Run Catalina announced today the addition of Lightfoot Coaching training programs for its trail athletes. “Proper trail training is crucial for runners competing on any of our Run Catalina courses, which are filled with challenging peaks, elevation changes, and rewarding views of Catalina Island. We are offering...
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