SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 23, 2022
VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership
Tampa, Fla. / Nha Trang, Vietnam (July 23, 2022) /ENDURANCE SPORTSWIRE/ - VinFast, the world’s first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming...
July 22, 2022
Kayakers Make Final Preparations To Attempt Record-Breaking One-Day Descent of the Bridge Creek
LOS ANGELES /ENDURANCE SPORTSWIRE/ - The inaugural recipients of the Punch Gunk Go Get It Grant have announced that they will be soon embarking on their expedition to set the fastest known time for a kayaking descent of North Cascades National Park’s Bridge Creek. Nick Terry, Rob Scanlon, Non Worasilpchai,...
July 22, 2022
Team UCAN Runners Shine at World Athletics Championships
/ENDURANCE SPORTSWIRE/ – Team UCAN runners had a successful showing competing against the best in the world, with three Top-10 finishes at the 2022 World Athletic Championships in Eugene, OR. Sara Hall and Emma Bates led the charge for the American women in the marathon, finishing 5th and 7th respectively. They...
July 21, 2022
Supersapiens Brings on US Olympian Ben Kanute as Ambassador and Advisor
Atlanta – 21 July 2022 /ENDURANCE SPORTSWIRE/ - Supersapiens, the world’s first energy management system designed for athletes to unlock higher performance and recovery, welcomes Ben Kanute as both an advisor and ambassador. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, plans to work with Ben to bring...
July 20, 2022
USA Cycling Announces New Pro Women’s Team, Cynisca Cycling
SAINT-MARTORY, FRANCE /ENDURANCE SPORTSWIRE/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team will...
July 20, 2022
Wattbike becomes Official Indoor Performance Bike Supplier of AusCycling
/ENDURANCE SPORTSWIRE/ – Wattbike is pleased to announce an exciting new partnership with the national governing body for cycling in Australia, AusCycling. Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Teams training regime eight years ago, and will...
July 20, 2022
Kyle Coon Joins Team INFINIT
Cincinnati, Ohio, July 20, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the original custom nutrition company, is excited to announce the addition of National Champion paratriathlete Kyle Coon to their Team INFINIT elite athlete roster. The 31-year-old Colorado Springs resident recently took first place at the 2022 World Triathlon Para Series Montreal in the...
July 19, 2022
Runners Value Sports Sponsors More than the General Public According to Recent Survey by Elevent
MONTRÉAL – July 19, 2022/ENDURANCE SPORTSWIRE/ – Elevent, North America’s leading provider of sponsorship lifecycle management software, consulting services, and research, today unveiled the results of a recent survey of American adult runners and their unique perceptions of sports sponsors. The results reveal a dedicated fanbase with a positive perception of...
July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
July 14, 2022
Supersapiens Welcomes Multiple IRONMAN 70.3 Champion Emma Pallant-Browne as Ambassador
Atlanta – 14 July 2022 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first energy management system designed for athletes to unlock higher performance and recovery, welcomes Emma Pallant-Browne as an ambassador. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, plans to work with Emma to bring the technology and training...