SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 25, 2022
Athletic Brewing Co. Joins The TCS Toronto Waterfront Marathon and Vancouver Half Marathon As NA Beer Partner
TORONTO, CAN - May 25, 2022/ENDURANCE SPORTSWIRE/ – Athletic Brewing Company today announces its partnership with Canada Running Series (CRS), as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the Vancouver Half Marathon, June 26th. The new deal promises to bring some of Athletic Brewing...
May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
May 25, 2022
The Sacramento Running Association partners with MarathonFoto to capture athletes’ images at the California International Marathon as their official race photography provider.
/ENDURANCE SPORTSWIRE/ – The California International Marathon is already known to provide an amazing athlete experience, with a fast, gently rolling downhill course and they look to take the athlete experience to the next level by partnering with MarathonFoto. When runners toe the line on December 4th, in Sacramento, MarathonFoto will...
May 25, 2022
TrainingPeaks Announces Five New Partnerships with Pro Cycling Teams and American Magic Sailing Team
Louisville, Colo., May 25, 2022 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches of all levels, has added to its all-star list of partnerships with professional cycling teams. French cycling team AG2R CITROËN TEAM and Kazakhstan-based Astana Qazaqstan Team...
May 25, 2022
Salty Sports Society and Sharkbanz Form Partnership
Saint Augustine Beach, Florida/ENDURANCE SPORTSWIRE/ – Salty Sports Society today announced a new partnership with Sharkbanz aimed to increase peace of mind for ocean swimmers. This scientifically proven shark deterrent technology will have a strong brand presence on the Speedo SALT Series. The six-event statewide Series is the only points based,...
May 24, 2022
Columbia Threadneedle Investments Boston Triathlon Signs Partnership with ZONE3 USA for 2022
BOSTON, MA – May 24, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that oversees the Columbia Threadneedle Investments Boston Triathlon, has renewed its partnership with ZONE3 USA. The company is once again the Official Swim Partner of the 2022 Columbia Threadneedle Investments Boston Triathlon. The annual event will return to...
May 23, 2022
Ultra Trail Runner Runner Ryan Montgomery Signs to Gnarly Nutrition Athlete Team
Salt Lake City, UT (May 23, 2022)/ENDURANCE SPORTSWIRE/ – Gnarly Nutrition is excited to announce the official signing of ultra trail runner Ryan Montgomery to its athlete team. “I am excited to be supported by Gnarly because its products align with so many activities of my life each day–whether I need...
May 19, 2022
Pro-Surfer Koa Smith Partners with Essential Elements to Encourage People to ‘Get Hy’
LOS ANGELES (May 16, 2022)/ENDURANCE SPORTSWIRE/ – Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide...
May 19, 2022
Boa Nutrition Teams Up with Star Triathlete and Top Ironman Competitor Sam Long
RALEIGH, N.C. (May 19, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition announced today the sports performance supplement company signed an endorsement deal with top American triathlete and IRONMAN champion, Sam Long. Long will serve as brand ambassador in the sport of triathlon for BOA Endure, a rapid hydration oral aerosol. The Boulder, Colo., native...
May 19, 2022
Eleven Tokyo 2020 Paralympians Among 16 Goalball Sport Ambassadors Named by USABA
Colorado Springs, Colo. (May 19, 2022)/ENDURANCE SPORTSWIRE/ –The U.S. Association of Blind Athletes (USABA), recently certified as the National Governing Body for the Paralympic sport of goalball, is pleased to announce 16 individuals who will serve as goalball sport ambassadors. Throughout the year, the ambassadors will assist USABA in spreading awareness...