SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 19, 2025
USA Triathlon and HydraPak Join Forces to Hydrate Multisport Athletes Through 2028
COLORADO SPRINGS, Colo. (February 19, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is pleased to announce a new partnership with HydraPak, a leader in performance hydration systems for over 20 years. The brand will serve as USA Triathlon’s official hydration equipment partner through 2028 with a strong emphasis on cycling bottles,...
February 18, 2025
Zuma Beach Triathlon announces Tower 26 Coaching as Official Training Partner
Malibu, Calif. (February 18, 2025) /ENDURANCE SPORTSWIRE/– The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 has signed Tower 26 as the official training partner for the event. Whether a beginner triathlete or seasoned veteran we have your training...

February 18, 2025
Magic Sports Announces New Title Sponsor for 43rd Annual Music City Triathlon
Nashville, TN – (February 18, 2025) /ENDURANCE SPORTSWIRE/ – Magic Sports, Nashville’s premier race production company, is excited to announce that Ashley Whitney, a Nashville-based realtor with Crye-Leike, is the new Title Sponsor for the 43rd Annual Music City Triathlon. The event, now officially named the Ashley Whitney Music City...
February 16, 2025
Ultra X Partner with Leading Sports Nutrition Brand SIS
February 16, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X, the world-renowned organizer of multi-stage ultra-marathons, is thrilled to welcome Science in Sport (SIS) as its Official Nutrition Partner for the 2025 and 2026 event seasons. This exciting partnership will enhance the race experience for Ultra X competitors by providing top-tier performance...

February 15, 2025
Bici Partners with RBC GranFondo Whistler as Official Bike Store
Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing...

February 14, 2025
Verge Renews Partnership with WTRL to Elevate Virtual Racing
NEW YORK, (February 14, 2025) /ENDURANCE SPORTSWIRE/ – Verge, a leader in high-performance custom cycling apparel, is renewing its partnership with WTRL, the premier organizer of virtual cycling events. This continued collaboration strengthens the connection between cutting-edge cycling kit and the global virtual racing community, ensuring riders have access to...

February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...

February 13, 2025
OOFOS Confirms Nil Deal With South Carolina Highlighters
February 13, 2025 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, today announces a first-of-its-kind NIL partnership with the Highlighters, the South Carolina Women’s Basketball Program practice squad. The innovative deal emerges from OOFOS’ longstanding relationship with Dawn Staley, basketball legend and South Carolina basketball Head Coach,...
February 11, 2025
The Zuma Foundation Announces Cannondale as Official Bike Partner and Newbury Park Bikes as Official Bicycle Retailer of Zuma Beach Triathlon
Malibu, Calif. – February 11,2025 /ENDURANCE SPORTSWIRE/ - The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 has signed multiple long term partnerships. Cannondale Bicycles and Newbury Park Bicycle Shop round out the cycling portion of this incredible event....

February 11, 2025
Tucson Bicycle Classic Announces Exciting New Rio Nuevo Criterium p/b Visit Tucson in Downtown Tucson
February 11, 2025 - TUCSON, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic (TBC) is thrilled to announce the addition of a brand-new Rio Nuevo Criterium p/b Visit Tucson, made possible by the generous support of two key sponsors: Rio Nuevo District and Visit Tucson. This exhilarating event will light...