SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 23, 2024
The Kerrville Triathlon and evamor® Enhance Partnership
Kerrville, Texas, August 23, 2024/ENDURANCE SPORTSWIRE/ – High Five Events proudly announces that evamor® will return as the Official Water sponsor for the third consecutive year at the Kerrville Triathlon Festival. evamor® will hydrate all participants at the event's finish line and ensure staff and volunteers stay refreshed. Owned and...
August 22, 2024
Sports Basement Expands Partnership with Motiv Sports, Becoming Official Retailer for Long Beach Marathon and Surf City 10
SOUTHERN CALIFORNIA – August 22, 2024 /ENDURANCE SPORTSWIRE/ - In a significant expansion of its long term partnership with Motiv Sports, Sports Basement, a leading specialty sporting goods retailer, has been named the Official Specialty Retailer for both the Long Beach Marathon and the Surf City 10 this fall. This...
August 21, 2024
Boulderthon Announces Cheribundi as 10K Title Sponsor
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced Cheribundi, founded and headquartered in Boulder, as its new 10K title sponsor ahead of the 2024 event taking place Sept. 29. This partnership will elevate the Boulderthon 10K participant’s experience, and will also feature a free Cheribundi Pure Concentrate Pouch for all...
August 21, 2024
Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC
Seattle, Wash. (August 21, 2024) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused on centering and celebrating the female athlete, Athlos NYC will feature a historic investment in...
August 20, 2024
USA Triathlon Secures BikeInsure as Official Bicycle Insurance Partner
Colorado Springs, Colo. – August 20, 2024 /ENDURANCE SPORTSWIRE/ – USA Triathlon, the National Governing body for the sport of triathlon in the United States, has selected BikeInsure as the organization's Official Bicycle Insurance partner, bringing affordable, opt-in bicycle insurance to USA Triathlon members. BikeInsure is a specialty bicycle insurance...
August 16, 2024
USA Triathlon Cuts Funding to Elite National Team Athletes
USA Triathlon has withdrawn funding for its top-level professional athletes, only providing financial support to these athletes at the final two World Triathlon Championship Series events for 2024. According to sources close to the team, support had originally been planned to run through the six remaining World Cup level events...
August 16, 2024
Monster Energy Sponsors Inspiration Stage at Snowbound Expo, Boston
Boston, MA – August 2024 /ENDURANCE SPORTSWIRE/ – Snowbound Expo has unveiled Monster Energy is the sponsor of this year’s Inspiration Stage. The three-day expo, which runs from November 15-17 at the Boston Convention and Exhibition Center, will host engaging talks and interactive sessions with top athletes, Olympians, industry experts...
August 14, 2024
U.S. Olympian Jeff Galloway Celebrates 41st Anniversary of Kaiser Permanente Corporate Run, Walk & Roll Fitness Program
ATLANTA, August 14, 2024/ENDURANCE SPORTSWIRE/ – U.S. Olympian Jeff Galloway is thrilled to announce the 41st anniversary of the Kaiser Permanente Corporate Run, Walk & Roll Fitness Program, now under the new management of FRESHJUNKIE Racing. Set to take place on Wednesday, September 25, 2024, at 7 p.m. in Atlanta’s iconic...
August 14, 2024
Podium Racing Announces Official Partnership with Nix Biosensors for Personalized Hydration Strategies
Old Saybrook, Connecticut/ENDURANCE SPORTSWIRE/ – Podium Racing, a leading triathlon coaching and racing organization, and the first team in supertri’s new franchise ownership model, is thrilled to announce its partnership with Nix, the leading provider of cutting-edge hydration monitoring technology. Podium athletes will integrate Nix’s professional group biosensing platform, Nix Pro,...
August 14, 2024
Boulderthon Announces PUMA as Presenting Sponsor
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced global sports company PUMA as the new multi-year presenting sponsor ahead of its 2024 event, taking place Sunday, Sept. 29. The announcement comes on the heels of PUMA’s launch of the Deviate NITRO™ 3 running shoe, which will be carried in the...