SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 14, 2025
Garmin Returns as Official Sponsor for 2025 Supertri E World Championships Powered by MyWhoosh
March 14, 2025 /ENDURANCE SPORTSWIRE/ - Supertri can today announce the return of Garmin as an official sponsor for the 2025 Supertri E World Triathlon Championship powered by MyWhoosh. This marks the fifth consecutive year of the sponsorship, reinforcing Garmin’s position as a key technology provider in the world’s most...

March 14, 2025
Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029
Los Angeles, CA (March 14, 2025) - Electrolit – the preferred, premium hydration beverage – announced today the continuation of its partnership with the Los Angeles Marathon presented by ASICS, extending its role as the Official Hydration Sponsor through 2029. As part of the multi-year agreement, Electrolit will provide pharmaceutical...

March 13, 2025
GNC Named Title Partner of the Pittsburgh Live Well Expo and Pittsburgh 4-Mile Fitness Challenge
PITTSBURGH, PA (March 13, 2025) – P3R, the engine behind Pittsburgh’s most exhilarating sporting events, is excited to announce that GNC has been named the title partner of the Pittsburgh Live Well Expo and the Pittsburgh 4-Mile Fitness Challenge during the 2025 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events....

March 13, 2025
Los Angeles Marathon and Zenni Optical Announce Multi-Year Partnership
LOS ANGELES (March 13, 2025) /ENDURANCE SPORTSWIRE/ – The McCourt Foundation and Zenni Optical, the world’s leading online eyewear retailer, today announced a partnership that will see Zenni become the Official Eyewear of the Los Angeles Marathon presented by ASICS. More than 25,000 runners will take on the 26.2-mile "Stadium...

March 13, 2025
hDrop Announces Integration with Hammerhead Extensions, Bringing Real-Time Hydration Monitoring to Cyclists
Little Rock, AR. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — hDrop, the reusable sweat-analyzing sensor, announces its integration with Hammerhead Extensions, a new program that enables third-party developers to build experiences for Hammerhead bike computers. As one of the first brands to leverage this innovation, hDrop is bringing advanced hydration and...

March 13, 2025
HotelPlanner to be an Official Partner With Tough Mudder and DEKA Fit
BOSTON, MASS. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — Tough Mudder and DEKA Fit, the world's leading endurance sports and extreme wellness brand, announced that HotelPlanner will be the Official Hotel Search Engine Partner of Tough Mudder and DEKA Fit for the 2025 and 2026 event season. “We are excited to...
March 13, 2025
VEGA Named Official Performance Nutrition Partner of Ragnar
SALT LAKE CITY, Utah. (March 12, 2025) /ENDURANCE SPORTSWIRE/ - Ragnar Relay, the nation’s premier host of team-based relay running events, proudly announces VEGA as its official performance nutrition partner for the 2025 race season. This dynamic collaboration celebrates two brands committed to inspiring achievement, purpose, and athletic performance. As...

March 12, 2025
Anton Krupicka and La Sportiva Announce an Elevated Athlete Partnership
BOULDER, Colo. (Mar. 12, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced an elevated athlete partnership with Anton Krupicka, a defining figure in the sport of trail running whose approach to movement in the mountains has left an indelible...

March 12, 2025
haku Returns as Presenting Sponsor of Running USA Industry Conference through 2028
(March 12, 2025) /ENDURANCE SPORTSWIRE/ - haku, the industry-leading all-in-one platform for endurance events that goes beyond registrations—connecting every aspect of the business into a single solution—and Running USA, the trade organization for the running industry, today announce the continuation of haku’s sponsorship of Running USA's Industry Conference through 2028....
March 12, 2025
MarathonFoto Extends Partnership with Grandma’s Marathon for Five More Years
March 12, 2025 /ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier provider of professional race photography, is thrilled to announce a five-year extension of its partnership with Grandma's Marathon, one of the most iconic marathons in the United States. This extension builds upon a long-standing relationship between the two organizations, further solidifying...