SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 4, 2022
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /ENDURANCE SPORTSWIRE/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...
August 3, 2022
Maryland Cycling Classic Supported by UnitedHealthcare Reveals Official Podium Awards Jerseys for America’s Top One Day Professional Cycling Race
BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, today revealed the five official podium awards jerseys and each sponsor for the inaugural event, which takes place Sunday, September 4, 2022. Designed by Athlos Sportswear, headquartered in Baltimore, the...
August 2, 2022
Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership
/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...
July 28, 2022
Denver Colfax Marathon’s Newest Race Sells Out In 13 hours
Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon is offering runners in Colorado an opportunity of a lifetime: to run a 5K on the runway at one of the busiest airports in the world. "This will be an incredible race for our runners in so many ways," said Andrea Dowdy,...
July 28, 2022
Challenge Family Partners with TrainingPeaks
/ENDURANCE SPORTSWIRE/ - Challenge Family and TrainingPeaks today announced a global partnership to help athletes of all abilities achieve their peak race condition for Challenge Family events around the world. The partnership further highlights Challenge Family’s commitment to the athlete journey throughout the year, from registration to race day. TrainingPeaks...
July 27, 2022
BOA Nutrition Announces Official Brand Partnership With IRONMAN® Triathlon Series
RALEIGH, N.C. (July 27, 2022) /ENDURANCE SPORTSWIRE/ - Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN®...
July 27, 2022
BibRave Pumped to Launch Bike New York Ambassador Program
Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area. Bike New York promotes and encourages bicycling and...
July 27, 2022
361° Announced as Presenting Sponsor of the Surf City Marathon
ORANGE COUNTY, Calif. – July 27, 2022/ENDURANCE SPORTSWIRE/ – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday,...
July 27, 2022
FS1 and FS2 To Air 2022 CLASH Endurance Watkins Glen Event
(Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ - CLASH Endurance is excited to announce that FS1 and FS2 are set to air the inaugural CLASH Endurance Watkins Glen Triathlon that took place July 8-9, 2022. Professional and age group athletes that varied in age and ability took on the Watkins Glen International...
July 26, 2022
CLASH Endurance Announces the Return of the “Daytona Distance”
(Daytona Beach, FL) July, 2022/ENDURANCE SPORTSWIRE/ – At the inaugural CLASH Endurance DAYTONA in 2018, inclement weather and thunderstorms forced organizers to delay the race. In turn, this allowed for the creation of a unique course/distance designed by the athletes. Race organizers are thrilled to announce they are returning to the...
