SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 23, 2022
Team Novo Nordisk partner with Santic Clothing for 2023
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team. “We are very happy to have a partner with the experience of Santic...

November 21, 2022
3M Half Marathon Continues Partnership with Nuun
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, welcomes back Nuun as the Official Hydration of the 3M Half Marathon. The agreement means Nuun will hydrate runners chasing their half marathon Personal Records (PR) through 2023. The 29th...

November 18, 2022
GU Energy Labs and The McCourt Foundation Announce Multi-Year Partnership
LOS ANGELES & BERKELEY, Calif. – November 18, 2022 /ENDURANCE SPORTSWIRE/ – GU Energy Labs and The McCourt Foundation (TMF) today announced that GU will be the official Energy Gel of The McCourt Foundation events beginning with The Rose Bowl Half Marathon & 5K in January and continuing with the 2023 Los Angeles...

November 17, 2022
Cigna Renews Title Sponsorship with Denver Colfax Marathon
DENVER, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna is continuing its title sponsorship for the 2023 Denver Colfax Marathon. This renewed partnership comes with a greater emphasis on bolstering the health and wellbeing of the Denver community. As part of its 2023 sponsorship, Cigna will...

November 17, 2022
Athletic Brewing, the Leading Non-Alcoholic Brewery, to serve as Title Partner for Athletic Brewing IRONMAN Lake Placid Triathlon, Part of the VinFast IRONMAN North America Series
LAKE PLACID, N.Y. / TAMPA, Fla. (November 17, 2022) /ENDURANCE SPORTSWIRE/ – IRONMAN today announced that Athletic Brewing Company, America’s leading non-alcoholic brewery and the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, will serve as the title partner of Athletic Brewing IRONMAN Lake Placid, part of the VinFast IRONMAN...

November 17, 2022
Exhibitor Registration Now Open for 2023 3M Half Marathon Expo
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, one of the largest privately owned event production companies in the Unitxed States, opens exhibitor registration for the 2023 3M Half Marathon. Exhibitors are invited to preview, showcase, and sell their services and products to an estimated 15,000 attendees including participants, their...

November 16, 2022
Tucson Bicycle Classic Delighted to Announce Return of Title Sponsor, The Meteor
November 16, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is pleased to announce the return of title sponsor, The Meteor. The Meteor was the title sponsor of Tucson Bicycle Classic in 2022, helping to resurrect the 34 year old race after a two-year hiatus, brought on by...
November 16, 2022
Gruppo Nutrition Announces Open Consideration For Their Team/Club Sponsorship Program
Windsor, Ontario (Nov 16th, 2022) /ENDURANCE SPORTSWIRE/ – Gruppo Nutrition, formerly known as Infinit Nutrition Canada, offers premium nutrition products and a premium experience for endurance athletes worldwide. That is why they are thrilled to announce the open consideration of their Team/Club Sponsorship Program. Gruppo is proud to provide athletes with nutrition...

November 16, 2022
BibBoards Helps Events Increase Revenue On Race day
/ENDURANCE SPORTSWIRE/ - BibBoards are well known for its great products that improve race day. What you may not know is how easy and beneficial it can be to partner with BibBoards to create custom BibSNAPS for your event or business. Partnering with BibBoards is a surefire way to get...

November 15, 2022
USA Triathlon’s Sixth Annual #DreamingSeason, Presented By Icon Meals, Underway
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its sixth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Nov. 15 to Dec. 31 and encourages multisport athletes to set their goals, dream big and race local ahead of the...