SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

December 14, 2022
SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel
(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...

December 14, 2022
BibBoards and Race Announcer Fitzness Partner Up
/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...
December 13, 2022
Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...
December 12, 2022
Specialized ends contracts with dozens of paid ambassadors
Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews

December 7, 2022
Purina Pro Plan Named Title Partner of the 2023 Pittsburgh Pet Walk
PITTSBURGH, PA (December 7, 2022) /ENDURANCE SPORTSWIRE/ – P3R announced today that Purina Pro Plan will be the title partner of the 2023 Pittsburgh Pet Walk, part of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. In addition, the high-flying dogs of the Purina Pro Plan Performance Team will show...

December 2, 2022
World Champion Remco Evenepoel to train with fans on BKOOL
/ENDURANCE SPORTSWIRE/ – Virtual Cycling is back to show us how new technologies can bring professional cyclists and their fans together. On Monday 5th December, the virtual cycling platform BKOOL will allow hundreds of amateur cyclists to train with Remco Evenepoel, just a couple of months after he lifted the Men’s...

November 29, 2022
ShowcasedKilimanjaro Trail Run partners with Carbon Tanzania to effect change
/ENDURANCE SPORTSWIRE/ – Kilimanjaro Trail Run offers four high-altitude races over two days on Africa’s tallest mountain. In partnership with Carbon Tanzania, the race is using high-quality certified carbon credits to compensate for all emissions generated during the event. “Kilimanjaro is this incredibly iconic mountain, and our trail run is the...

November 29, 2022
Final Surge Sponsors the Garmin RunningLane Cross Country Championships
/ENDURANCE SPORTSWIRE/ For the second year in a row, Final Surge will be a sponsor of the Garmin RunningLane XC Championships (RXC) which is home to the fastest high school cross country championship course in the country. The race will take place on December 3rd in Huntsville, Alabama. In 2021,...

November 23, 2022
Team Novo Nordisk partner with Santic Clothing for 2023
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team. “We are very happy to have a partner with the experience of Santic...

November 21, 2022
3M Half Marathon Continues Partnership with Nuun
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, welcomes back Nuun as the Official Hydration of the 3M Half Marathon. The agreement means Nuun will hydrate runners chasing their half marathon Personal Records (PR) through 2023. The 29th...