SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 22, 2022
Anheuser-Busch InBev Partners with Two Great Races in Two Great Places
Southern California – September 22, 2022 /ENDURANCE SPORTSWIRE/ – With summer at an end, September is traditionally when fall marathon season kicks into high gear. Thousands of Southern California runners are training for two of the best events of the year. Race organizers today announced an exclusive partnership with Anheuser-Busch InBev,...
September 21, 2022
P3R Announces Renewed Support from FedEx Ground for All P3R Events through 2025
PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R is pleased to announce FedEx Ground, a subsidiary of FedEx Corp. (NYSE: FDX), has renewed its commitment to continue supporting the FedEx Pittsburgh Marathon Relay as a title sponsor for three years, as well as its sponsorship of the FedEx Pittsburgh Corporate Challenge and FedEx Ground Gear...
September 20, 2022
The 2022 BMW Dallas Marathon Festival Announces New Partnership With Troy Aikman’s EIGHT Elite Light Lager
DALLAS (Sept. 20, 2022) /ENDURANCE SPORTSWIRE/ – The 2022 BMW Dallas Marathon Festival is raising a glass to its 51st year by partnering with EIGHT Elite Light Lager, a Texas beer brand founded by Dallas Cowboys legend Troy Aikman. EIGHT, which launched in February 2022 across Texas, is a light lager brewed...
September 20, 2022
Master Spas adds pro triathlete Ben Kanute to roster of brand ambassadors
FORT WAYNE, Ind. — SEPTEMBER 20, 2022 /ENDURANCE SPORTSWIRE/ – Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with professional triathlete Ben Kanute. “We could not be more excited to announce Ben as the newest addition to Team Master Spas,” says Kevin Richards, Vice President of Sales...
September 15, 2022
6-Time IRONMAN World Champion Mark Allen Endorses Frontier X2
London, UK /ENDURANCE SPORTSWIRE/ – Mark Allen – dubbed the greatest endurance athlete of all time through an official ESPN poll – has partnered with pioneering medical technology start-up Fourth Frontier to help endurance athletes monitor their heart health and train at optimum levels. The company has made great strides to...
September 14, 2022
British cycling team suing bike sponsor Lapierre for over £100,000
British continental team Saint Piran are suing bike brand Lapierre’s UK representative, Raleigh, after they claim they were sent unsafe equipment with the team looking to recover costs of around £100,000... however in a confusing twist one of the team's sponsors, Tribute Cornish Pale Ale, is currently running a giveaway...
September 14, 2022
Rock ‘n’ Roll Running Series Las Vegas Extends Partnership with Resorts World Las Vegas Bringing The Health & Fitness Expo to The Las Vegas Strip for Three More Years
- 2023 Rock ‘n’ Roll Running Series Las Vegas Half Marathon taking place on Sunday, Feb. 26 will be streamed on Resorts World Las Vegas 100,000 square-foot West Tower LED screen - Registration for the 2023 Rock ‘n’ Roll Running Series Las Vegas with a distance for everyone including 5K,...
September 14, 2022
Can a State-Funded Pro Running Team Work? Jared Ward & Isaac Wood Are Hoping the Answer is Yes
When it comes to distance talent, Utah is a state that punches above its weight. Starting with Clayton Young‘s win in the NCAA 10,000 meters in June 2019, five native Utahns have combined to win eight NCAA individual distance titles in a little over three years, all for BYU — Young,...
September 14, 2022
Winnebago Partners with Ironman Triathlete Champ Sanders
Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced today its partnership with Ironman triathlete champion Lionel Sanders. As part of the partnership, Sanders will use a Winnebago Revel as a homebase for training and relaxing in between competitions. RV Business
September 14, 2022
Stryd Launches NIL Program
Boulder, CO September 14, 2022 /ENDURANCE SPORTSWIRE/ - Today, Stryd announces the launch of a groundbreaking NIL (Name, Image & Likeness) program to advance collegiate running performance & highlighting student-athlete achievement — with Stryd’s breakthrough running power metric and wearable foot pod. This program will show that Stryd can help...