SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 3, 2022
The U.S. Olympic and Paralympic Governing Body Getting Into NIL
On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...
November 2, 2022
Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift
NEWBURY PARK, Calif. (Nov. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...
November 2, 2022
USA Triathlon Foundation Supports NIL Collective for Women’s Collegiate Triathletes as USA Triathlon Becomes First NGB to Launch NIL Collective
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon and the USA Triathlon Foundation today announced the launch of the Watch Us Thrive Collective, providing the opportunity for NCAA women’s triathlon student-athletes to capitalize on their name, image and likeness. USA Triathlon is the first National Governing Body in the U.S....
November 2, 2022
Charles M. Schulz-Sonoma County Airport Teams Up with Napa to Sonoma Wine Country Half Marathon
SONOMA, California – November 2, 2022 /ENDURANCE SPORTSWIRE/ - The Charles M. Schulz-Sonoma County Airport (STS) and Napa to Sonoma Wine Country Half Marathon (N2S) today announced a new, multi-year title partnership agreement. The 2023 Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K...
November 1, 2022
11th Annual Santa Run Silicon Valley Returns to San José
SAN JOSÉ, CA /ENDURANCE SPORTSWIRE - It’s time to harness the reindeer, set out the milk and cookies, and grab your running shoes–after a two-year pandemic hiatus, the Santa Run Silicon Valley is back in person! San José Mayor Sam Liccardo is happy to announce the return of the beloved...
November 1, 2022
ShowcasedBMC Named Title Sponsor of Rock Cobbler 10.0
Bakersfield, CA /ENDURANCE SPORTSWIRE/ - SamBarn Promotions is pleased to announce that the Rock Cobbler 10.0 gravel event has partnered with BMC to be the Title sponsor for the 10-year anniversary event in 2023. The “Cobbler” as it's commonly known is scheduled for February 11, 2023, in Bakersfield, California. The...
October 31, 2022
British Cycling chief steps down three weeks after controversial Shell deal
Brian Facer has stepped down with immediate effect as chief executive of British Cycling, three weeks after the organisation announced a partnership with Shell UK that was fiercely criticised by environmental groups. In a statement released yesterdayon Monday, the national governing body for road and track cycling said the decision had been...
October 31, 2022
Grenada County to host the 2023 USA Triathlon Mississippi State Championships
November 01, 2022, Grenada, MS /ENDURANCE SPORTSWIRE/ Rock Star All Access announces today in partnership with Grenada Tourism Commission that Grenada County will host the 2023 USA Triathlon Mississippi State Championships. Grenada Lake offers some of the Southeast’s best outdoor resources and activities for the entire family. Grenada Lake is...
October 25, 2022
Zoot Sports supports athlete Zeinab Rezaie who will be first-ever Afghan woman to toe the line at The IRONMAN 70.3 World Championship
/ENDURANCE SPORTSWIRE/ – Zeinab Rezaie will become the first-ever Afghan woman to start an Ironman World Championship on October 28, 2022, in St. George, UT. Zoot is proud to help support Zeinab by creating custom race apparel to meet Zeinab’s specific needs. With the help of the organization She Can Tri...
October 25, 2022
Ascension Seton Austin Marathon Offers Official Sponsorship Opportunities
AUSTIN, Texas, October, 2022 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k, is seeking official sponsorships with companies wanting to associate themselves with one of the sport’s top events in the #1 city in America. The 2022 Austin Marathon had an estimated combined total of 125,000 participants, volunteers,...