SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 2, 2023
Dallas Marathon Festival Announces Four-Year Title Partnership Extension with BMW & DFW BMW Dealers
DALLAS /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is pleased to announce the extension of its partnership with the Dallas-Fort Worth Area BMW Centers as title sponsor through 2027. BMW has been the proud title sponsor of the BMW Dallas Marathon Festival since 2016, and this new agreement ensures their continued...

May 2, 2023
Chargel Laces Up for Landmark California Races with Sponsorships & Sampling this May
IRVINE, Calif. (May 2, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its May competitive race station lineup as the first-of-its-kind gel prepares to broaden its reach across all aspects of the athletic community. May’s Chargel Station itinerary includes the SDCCU Orange County Marathon and the LA...

May 1, 2023
Electrolit Announced as SDCCU OC Marathon Running Festival’s Official Hydration Partner
CERRITOS, Calif. (May 1, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting as the official hydration partner of the SDCCU OC Marathon Running Festival. Electrolit is excited to bring scientifically formulated hydration to runners throughout the weekend at various activation and...

May 1, 2023
5X Baseball All-Star J.D. Martinez Signs Partnership Deal with Recovery Footwear Leader OOFOS
May 1, 2023 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with former Boston Red Sox star and current Los Angeles Dodgers designated hitter and outfielder J.D. Martinez, highlighting how his focus on Active Recovery has been imperative to maintaining a long, successful career in baseball. Growing...

May 1, 2023
The Ascension Seton CapTex Tri and Super Coffee Re-Energize Partnership Deal
AUSTIN, Texas, May 1, 2023 /ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri and Super Coffee have partnered up for the second year in a row. The Austin based company is the Official Coffee of CapTex Tri, Austin’s only downtown triathlon. The event is owned and produced by High Five...
April 27, 2023
ShowcasedSports Backers announce ‘Virginia Credit Union River City Half’ and 5k running event along the James River
RICHMOND, VA /ENDURANCE SPORTSWIRE/ – Sports Backers announced a new half marathon event, the Virginia Credit Union River City Half and River City 5k, which will start and finish at the beautiful campus of the University of Richmond (UR) on Saturday, March 9, 2024. This is the first time Sports Backers...

April 27, 2023
Publix Battleship 12K opens registration to with a BOOM!
MOBILE, AL /ENDURANCE SPORTSWIRE/ - Nearly 1,700 runners from 20 states and Canada registered on opening day for the 8th Annual Publix Battleship 12K, a race to honor and support those who have served in the US military. The race is scheduled for November 19, 2023, and runners will start...

April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /ENDURANCE SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...

April 26, 2023
GU Energy Labs and Ascension Seton CapTex Tri Fortify Partnership
AUSTIN, Texas, April 26, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri is excited to renew its partnership with GU Energy Labs. The company will be the official Energy Gel and Chews sponsor once again for the event, providing on-course nutrition for participants of the numerous triathlon distances. CapTex Tri, owned...

April 26, 2023
Vibram Inks Multi-Year Deal with New England Race Events
Boston, Massachusetts, April, 2023 /ENDURANCE SPORTSWIRE/ – Following an inaugural partnership in 2022, the world’s leading rubber sole supplier, Vibram, has formalized a multi-year contract with New England Race Events to sponsor the Midstate Massive Ultra Trail. From 2023 through 2025, Vibram will be the title sponsor of New England’s only...