SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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February 1, 2023
RBC GranFondo Whistler and XFONDO announces Dilawri partnership
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - The RBC GranFondo Whistler (road) and XFONDO (all-terrain) cycling events today announced a new partnership with Dilawri, Canada’s largest automotive group. This partnership will drive high quality touchpoints and help lay the groundwork for another outstanding year for the RBC GranFondo events stable. On September 8,...
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February 1, 2023
Athletic Brewing Re-releases Soul Sour for Black History Month
MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty,...
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January 31, 2023
MudGear to be the Official Performance and Lifestyle Sock of Spartan and Tough Mudder U.S., Canada, and the U.K.
BOSTON, MASS. (January 31, 2023) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading endurance sports and extreme wellness brands, announced that MudGear will become an official sponsor, to offer their top-of-the-line performance socks to racers through the 2023 and 2024 race seasons in the U.S, Canada, and the U.K....
January 30, 2023
Brooks becomes parkrun’s global footwear partner in multi-year deal
Free, timed 5K international run series, parkrun, has announced a multi-year partnership with Brooks. With its global HQ in Seattle, USA, Brooks has become parkrun’s global footwear partner and the first presenting partner of parkrun USA, Netherlands and Germany. Endurance.biz
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January 26, 2023
Franciscan Health Returns to Carmel Marathon for 10th Year as Presenting Sponsor
CARMEL, Ind. (January 26, 2023) /ENDURANCE SPORTSWIRE/ –CRRG Events announced today Franciscan Health will return to the Carmel Marathon Weekend in a multiyear agreement. The long-standing partnership, first activated in 2014, will again recognize the full marathon distance as the Carmel Marathon Presented by Franciscan Health. In addition to medical support,...
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January 25, 2023
Science in Sport (SiS) announce partnership with Saracens’ Rugby Club
25th January 2023 - London UK /ENDURANCE SPORTSWIRE/ – English professional rugby union club, Saracens’ are widely recognised as ‘giants’ of English rugby, and sit proudly as one of the most successful British rugby union teams in history. Their talented team have enjoyed a highly successful first few months of the 2022/23...
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January 25, 2023
Ultimate Direction Announces Partnership with Western States Endurance Run
BOULDER – January 25, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its partnership with Western States Endurance Run (WSER), a nonprofit that champions the delivery of a world-class ultrarunning experience to every athlete...
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January 24, 2023
Surf City Marathon presented by 361° announces partnership with The Waterfront Beach Resort, a Hilton Hotel
HUNTINGTON BEACH – January 24, 2023 /ENDURANCE SPORTSWIRE/ – The Surf City Marathon and Half Marathon presented by 361° and Waterfront Beach Resort, a Hilton Hotel today announced a renewed partnership as the “Official Headquarter Hotel” for the 2023 marathon. The 27th running of Southern Californias’s premier oceanfront road race returns to...
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January 24, 2023
Sika Henry Partners with GU Energy Labs as Elite Sponsored Athlete
BERKELY, Calif /ENDURANCE SPORTSWIRE/ – GU Energy Labs is proud to announce that triathlete Sika Henry will be fueling her 2023 training and racing with GU products as a member of the brand’s elite athlete team. Henry has been a powerful force in both her athletic accomplishments and her advocacy for...
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January 24, 2023
2023 Asheville Bike Fest Announce Presenting Sponsors
(Gettysburg, PA – January 24, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series and Asheville on Bikes are proud to announce Cane Creek as the Presenting Sponsor for the 2nd Annual Asheville Bike Fest. The two-day event will take place at Rabbit Rabbit on July 15-16, with Gran...