SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 26, 2024
Lululemon ends partnership with ultrarunner Camille Herron
Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...
September 26, 2024
DRYWORLD Teams Up with Spartan Race to Revolutionize Performance Apparel in Adventure Racing
Santa Barbara Sept 26, 2024/ENDURANCE SPORTSWIRE/ – DRYWORLD, a leading performance athletic brand, is excited to announce a ground-breaking partnership with Spartan Race, the global leader in extreme participation sports. The strategic alliance sees DRYWORLD become the exclusive and official compression partner of Spartan World Championships being held in Croatia and...
September 25, 2024
Las Vegas Marathon Announces Amazon as Presenting Sponsor
LAS VEGAS, Nevada /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has announced Amazon as their presenting sponsor of the Gear Check Program ahead of its inaugural event on Nov. 3, 2024. Each participant will be receiving an...
September 24, 2024
41st Kaiser Permanente Run Walk Roll Corporate 5K returns to Piedmont Park Wednesday
ATLANTA, GA /ENDURANCE SPORTSWIRE/ – The 41st annual Kaiser Permanente Run, Walk & Roll is back in Piedmont Park this Wednesday, September 25, promising a vibrant celebration of corporate health, fitness, and community. Created by Olympian Jeff Galloway, this iconic 5K continues to unite Atlanta's corporate teams, promoting camaraderie and wellness...
September 20, 2024
Portland Marathon to Debut the Quantum Fiber 10K at 2024 Event
PORTLAND, Ore. /ENDURANCE SPORTSWIRE/ – The Portland Marathon presented by OHSU Health has announced the addition of a 10K distance to its 52nd annual event, taking place this year on Oct. 6. Quantum Fiber, an internet service provider (ISP), will serve as the title sponsor of the new event. It...
September 19, 2024
Cyclists Gear Up for 24th California Coast Classic Sponsored by Amgen, Raising Awareness and Funds for Arthritis on 8-Day Bike Tour From San Francisco to Los Angeles
SAN FRANCISCO – September 19, 2024 /ENDURANCE SPORTSWIRE/ - They come for the experience; they return for the cause. That’s a common thread among cyclists who ride in the Arthritis Foundation’s eight-day, 525-mile California Coast Classic Bike Tour through the Golden State’s most scenic coastal regions. Known as “The Ride...
September 19, 2024
Ashworth Awards Reveals the 2024 Baystate Marathon Medals, as its Photography Sponsor
/ENDURANCE SPORTSWIRE/ – Ashworth Awards is proud to announce that it is yet again sponsoring the Baystate Marathon, Half Marathon, and Relay event this year. As the longest running sponsor for Baystate Marathon, Ashworth Awards is acting as this year’s Photography Sponsor. Not only will the athletes be wearing bling...
September 18, 2024
BMW Renews Title Sponsorship of the 2025 Love Run Philadelphia Half Marathon
PHILADELPHIA – September 18, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a renewed partnership with the Delaware Valley BMW Dealers as the title sponsor of the BMW Love Run Philadelphia Half Marathon. The 9th edition of the event, set for Sunday, March 30, 2025, is expected to draw over...
September 17, 2024
41st Kaiser Permanente Corporate Run, Walk & Roll 5K inspires participants from every walk of life
ATLANTA, September 16, 2024 /ENDURANCE SPORTSWIRE/ - The 41st Kaiser Permanente Run, Walk & Roll created by Jeff Galloway is set to return to Piedmont Park September 25th. Known for being Atlanta’s largest office party, more than a team-building event, participant stories weave a fabric of inclusivity. Octavio Aguado shares their...
September 13, 2024
Sportive Breaks and Team Visma | Lease a Bike come together to offer fans the ultimate cycling experiences
September 2024, Manchester UK /ENDURANCE SPORTSWIRE/ – Cycling travel experts Sportive Breaks are excited to announce that they are the exclusive fan and hospitality travel partner of Team Visma | Lease a Bike. They will be teaming up with the world’s most successful cycling team to offer fans a way...
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