SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 19, 2023
FORM Dives In Again For New 2023 PTO Tour
London /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) have announced a renewal of its partnership with FORM as the Official Swim Partner of the PTO Tour. The leader in swim technology and smart goggles had a strong presence at each of the 2022 PTO Tour events through consumer demos, athlete education...
April 19, 2023
Vitus Bikes and Austin Aviators unite to prioritize diversity and community in US Pro Crit Racing
April, 2023 - Park City, UT /ENDURANCE SPORTSWIRE/ – Vitus Bikes, the storied bicycling brand dedicated to the human side of performance, is proud to announce its partnership with the Austin Aviators cycling team. This diverse team of athletes, part of Williams Racing Development's expansion, will compete in a series of US pro...
April 19, 2023
USATF U18 Mountain Running Team Announced
/ENDURANCE SPORTSWIRE/ - Eight athletes have been named to the 2023 USATF U18 Mountain Running Team slated to compete in the 16th edition of the International U18 Mountain Running Cup in Annecy, France on Saturday, May 27. The race will be held at Semnoz Ski Resort, approximately 30 minutes from...
April 18, 2023
British Cycling partners with travel specialists Destination Sport Travel and Sportive Breaks
/ENDURANCE SPORTSWIRE/ – British Cycling is pleased to announce a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel. British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, and the Great Britain Cycling Team will be supported with business travel and...
April 13, 2023
DICK’S Sporting Goods and the Boston Athletic Association Announce Multi-Year Partnership
BOSTON, April 13, 2023 -- Today DICK'S Sporting Goods (NYSE: DKS) and the Boston Athletic Association (B.A.A.) announced a multi-year partnership, making DICK'S the official retail sponsor of B.A.A. events, beginning with the 2023 Boston Marathon. DICK'S Sporting Goods will also become the presenting sponsor of the Boston Marathon Fan Fest, a three-day...
April 13, 2023
Athletic Brewing Company to Match First $100,000 Donated to The Michael James Jackson Foundation’s 2nd Annual Diversity Campaign
BROOKLYN, N.Y. - April 13, 2023 /ENDURANCE SPORTSWIRE/ - The Michael James Jackson Foundation for Brewing & Distilling (The MJF) has launched its second annual matching fundraising challenge in partnership with Athletic Brewing Company and ProBrewer. Beginning today and continuing through May 8, 2023, Athletic Brewing will match the first...
April 12, 2023
Science in Sport (SiS) announces extension of rights with Milwaukee Bucks and partnership with all-star forward Khris Middleton
12th April 2023 /ENDURANCE SPORTSWIRE/ – Science in Sport is delighted to announce an extension of rights with Milwaukee Bucks and a partnership with All-Star forward Khris Middleton. The UK’s leading endurance nutrition brand is Official Sports Nutrition Partner to The Bucks, who have just romped to victory in the Eastern Conference...
April 12, 2023
The Championship Confirms Free Live Stream in Partnership with ROUVY
12 April 2023 /ENDURANCE SPORTSWIRE/ – The Championship, the flagship event of Challenge Family taking place on 21 May, has announced the event will broadcast for free via live stream in partnership with ROUVY. With a professional field of over 60 athletes, including defending champion Sara Perez Sala (ESP), Fenella Langridge (GBR),...
April 12, 2023
Dr. Squatch to be Official Soap Partner With Spartan
BOSTON, MASS. (4/12/23) /EMDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Dr. Squatch will be the Official Soap and Body Wash Partner for select races in the 2023 race season Spartans love this brand and their products! We are very excited to be working...
April 12, 2023
Outside Interactive, Inc. becomes Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada
Chamonix (France), April 12, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, have signed a media partnership and broadcast agreement to showcase the 35 spectacular events of the 2023 global circuit. As the Official Media Partner...