SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 27, 2023
ShowcasedSports Backers announce ‘Virginia Credit Union River City Half’ and 5k running event along the James River
RICHMOND, VA /ENDURANCE SPORTSWIRE/ – Sports Backers announced a new half marathon event, the Virginia Credit Union River City Half and River City 5k, which will start and finish at the beautiful campus of the University of Richmond (UR) on Saturday, March 9, 2024. This is the first time Sports Backers...
April 27, 2023
Publix Battleship 12K opens registration to with a BOOM!
MOBILE, AL /ENDURANCE SPORTSWIRE/ - Nearly 1,700 runners from 20 states and Canada registered on opening day for the 8th Annual Publix Battleship 12K, a race to honor and support those who have served in the US military. The race is scheduled for November 19, 2023, and runners will start...
April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /ENDURANCE SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...
April 26, 2023
GU Energy Labs and Ascension Seton CapTex Tri Fortify Partnership
AUSTIN, Texas, April 26, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri is excited to renew its partnership with GU Energy Labs. The company will be the official Energy Gel and Chews sponsor once again for the event, providing on-course nutrition for participants of the numerous triathlon distances. CapTex Tri, owned...
April 26, 2023
Vibram Inks Multi-Year Deal with New England Race Events
Boston, Massachusetts, April, 2023 /ENDURANCE SPORTSWIRE/ – Following an inaugural partnership in 2022, the world’s leading rubber sole supplier, Vibram, has formalized a multi-year contract with New England Race Events to sponsor the Midstate Massive Ultra Trail. From 2023 through 2025, Vibram will be the title sponsor of New England’s only...
April 25, 2023
Wattbike announces long-term partnership with Alex and Chanel Dowsett
25th April 2023, UK/ENDURANCE SPORTSWIRE/ – A world-leader in indoor cycling performance, Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. Wattbike’s mission is to help improve the health and performance of every athlete in the world,...
April 25, 2023
Stoked Oats sponsors 75-year old endurance runner Gene Dykes for the world famous 100-Mile Western States Endurance Run this June
Calgary, Alberta, April 25, 2023 /ENDURANCE SPORTSWIRE/ – Stoked Oats (SO) is back for the second year as the Official Breakfast Sponsor of Western States. This year the race will take place on June 24-25, 2023, in Auburn, CA. Gene Dykes, a record setting 75-year old ultra runner from Philadelphia, PA...
April 25, 2023
Lazarus Naturals to Partner with Spartan
BOSTON, MASS. (4/25/23) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced Lazarus Naturals will be the Official Topical and Ingestible CBD for the 2023 race season. “We are excited to announce that Lazarus Naturals has returned as our Official CBD partner for Spartan Race 2023...
April 24, 2023
Tower 26 Hermosa Beach Triathlon Announces Multiple Partnership Renewals
Malibu CA /ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce that all major sponsors are returning for 2023! “It humbles me to see these great companies supporting Our Event, Our Athletes, The Community of Hermosa Beach and our fundraising partnership with Sophia’s Buddies, an incredible organization...
April 21, 2023
Detroit Free Press Marathon Welcomes MSU Federal Credit Union as Presenting Sponsor
DETROIT (April 21, 2023) /ENDURANCE SPORTSWIRE/ – The Detroit Free Press Marathon today announced MSU Federal Credit Union (MSUFCU), the globally-recognized Michigan-based financial institution, as its presenting sponsor for this year’s race weekend October 13-15, 2023. “For over 85 years, MSUFCU has been committed to helping our members and communities achieve...