SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 3, 2023
Electrolit to Quench Thirst and Keep the Good Times Rolling at the Shaky Knees Music Festival’s 10th Anniversary
Cerritos, Calif. (May 3, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from high-quality ingredients, announces its partnership with Shaky Knees Music Festival 2023. Featuring an onsite activation with new Electrolit flavors, festival-goers in Atlanta, Georgia, can stay hydrated while enjoying more than 60 bands across the...
May 3, 2023
F1’s Alfa Romeo Team KICK partners with FNLD GRVL for inaugural gravel race
Alfa Romeo Racing F1 driver Valtteri Bottas told VeloNews 202 that after riding SBT GRVL in 2021, he might like to add a new job description to his job profile: gravel race promoter. After announcing the launch of FNLD GRVL a year ago, Bottas is now truly merging his car racing...
May 2, 2023
Garmin Signs Up As New Sponsor of 2023 PTO Tour
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced a new sponsorship with Garmin, who will become the Official Transition Sponsor of the 2023 PTO Tour. Starting with the PTO European Open in Ibiza on 6 May, the sponsorship will see Garmin champion the fastest transition times through graphics...
May 2, 2023
Innovators join forces for UltraSwim 33.3
/ENDURANCE SPORTSWIRE/ – THEMAGIC5, the most comfortable swimming goggle, has joined the UltraSwim 33.3 family as its first Official Partner. In addition to supporting participants at this new category of open water swim event, THEMAGIC5 Co-founder Niklas Hedegaard, retired professional short course pool breaststroke specialist, will also compete in UltraSwim 33.3...
May 2, 2023
Virginia’s Blue Ridge TWENTY24 Wins Three of Five Stages at 2023 Tour of the Gila
ROANOKE, Virginia — May 2, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 traveled to southern New Mexico for the 36th edition of the Tour of the Gila, April 26-30. The five stages over five days feature some of the toughest climbing in North America, coupled with the first really...
May 2, 2023
Dallas Marathon Festival Announces Four-Year Title Partnership Extension with BMW & DFW BMW Dealers
DALLAS /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is pleased to announce the extension of its partnership with the Dallas-Fort Worth Area BMW Centers as title sponsor through 2027. BMW has been the proud title sponsor of the BMW Dallas Marathon Festival since 2016, and this new agreement ensures their continued...
May 2, 2023
Chargel Laces Up for Landmark California Races with Sponsorships & Sampling this May
IRVINE, Calif. (May 2, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its May competitive race station lineup as the first-of-its-kind gel prepares to broaden its reach across all aspects of the athletic community. May’s Chargel Station itinerary includes the SDCCU Orange County Marathon and the LA...
May 1, 2023
Electrolit Announced as SDCCU OC Marathon Running Festival’s Official Hydration Partner
CERRITOS, Calif. (May 1, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting as the official hydration partner of the SDCCU OC Marathon Running Festival. Electrolit is excited to bring scientifically formulated hydration to runners throughout the weekend at various activation and...
May 1, 2023
5X Baseball All-Star J.D. Martinez Signs Partnership Deal with Recovery Footwear Leader OOFOS
May 1, 2023 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with former Boston Red Sox star and current Los Angeles Dodgers designated hitter and outfielder J.D. Martinez, highlighting how his focus on Active Recovery has been imperative to maintaining a long, successful career in baseball. Growing...
May 1, 2023
The Ascension Seton CapTex Tri and Super Coffee Re-Energize Partnership Deal
AUSTIN, Texas, May 1, 2023 /ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri and Super Coffee have partnered up for the second year in a row. The Austin based company is the Official Coffee of CapTex Tri, Austin’s only downtown triathlon. The event is owned and produced by High Five...