SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 12, 2023
The Championship Confirms Free Live Stream in Partnership with ROUVY
12 April 2023 /ENDURANCE SPORTSWIRE/ – The Championship, the flagship event of Challenge Family taking place on 21 May, has announced the event will broadcast for free via live stream in partnership with ROUVY. With a professional field of over 60 athletes, including defending champion Sara Perez Sala (ESP), Fenella Langridge (GBR),...
April 12, 2023
Dr. Squatch to be Official Soap Partner With Spartan
BOSTON, MASS. (4/12/23) /EMDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Dr. Squatch will be the Official Soap and Body Wash Partner for select races in the 2023 race season Spartans love this brand and their products! We are very excited to be working...
April 12, 2023
Outside Interactive, Inc. becomes Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada
Chamonix (France), April 12, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, have signed a media partnership and broadcast agreement to showcase the 35 spectacular events of the 2023 global circuit. As the Official Media Partner...
April 11, 2023
Casa Bonita Joins the Denver Colfax Marathon as Volunteer Program Sponsor
Denver, CO /ENDURANCE SPORTSWIRE/ - Casa Bonita has partnered with the Denver Colfax Marathon as the 2023 race season volunteer program sponsor. This partnership will allow the marathon to continue its support of 1,500 volunteers during the race weekend in May. “This is such a unique partnership,” said Andrea...
April 11, 2023
Chargel Gears Up for Summer Racing Season with Sponsorships & Sampling at Key California Endurance Events this April
IRVINE, Calif. (April 11, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the first-of-its-kind, pocket-sized and easy-to-consume athletic gel drink, announced its April competitive race station lineup as Chargel prepares to broaden its reach within the athletic endurance community. April’s Chargel Station itinerary includes the LA Tri Series #1 Spring Splash, the Sea Otter Classic and...
April 8, 2023
Your Bike, Your Way
Minneapolis, MN/ENDURANCE SPORTSWIRE/ - Erik’s Bike Shop, Inc., the largest independent bicycle retailer in the U.S. is now an official online partner with Specialized Bicycles. Previously, Specialized Bicycles were only available to ship directly to riders through the Specialized consumer direct site. “Specialized has been ERIK’S number one brand partner...
April 6, 2023
Leslie Jordan Named Official Morning Run Apparel Sponsor for 2024 Running USA Industry Conference
(April 6, 2023) – Running USA announced that Leslie Jordan, inc. is the Official Morning Run Apparel Sponsor for the 2024 Running USA Industry Conference, set for Jan. 31-Feb. 2 in Orlando, preceding the U.S. Olympic Marathon Trials. “We welcome Leslie Jordan as a returning sponsor for our 20th anniversary...
April 5, 2023
Hotel Engine to be an Official Partner with Spartan
BOSTON, MASS. (4/5/23) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced Hotel Engine will be the Official Lodging Partner of Spartan Race U.S for the 2023 race season. “We are excited to name Hotel Engine as our Official Lodging Partner for Spartan Race in North...
April 5, 2023
KINeSYS Sunscreen Announces 2023 Brand Ambassadors
Vancouver, Canada, 05th April 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2023 KINeSYS Champions. Now in its fifth year, the Brand Ambassador program is a group of 35 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts,...
April 4, 2023
UCI really doesn’t like OnlyFans sponsoring Lewis Buchanan
When Lewis Buchanan announced his new sponsorship for 2023, it quickly made waves on the internet. Which is exactly what it was supposed to do, of course. Now, it looks like the enduro racer’s sponsorship is attracting the wrong kind of attention. The notoriously stuffy Union Cycliste Internationale (UCI) notified...