SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 21, 2023
Northwell Health To Serve as Title Partner for Northwell Health IRONMAN 70.3 New York – Jones Beach
TAMPA, Fla. / NEW YORK, N.Y. /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that Northwell Health,New York’s largest healthcare provider will serve as the title partner of the inaugural Northwell Health IRONMAN® 70.3® New York – Jones Beach triathlon. Northwell will also serve as the Official Volunteer Partner and Official Medical...

June 20, 2023
Osmo Nutrition Announces Partnership with Pro Gravel Cyclist Brennan Wertz
Sausalito, CA. (June 20, 2023)/ENDURANCE SPORTSWIRE/ – Osmo Nutrition, a leading provider of hydration and nutrition products for athletes, is excited to announce a partnership with professional gravel cyclist, Brennan Wertz. This collaboration marks a significant milestone for Osmo as it continues to expand its presence in the gravel cycling community. With...

June 20, 2023
Denver Colfax Marathon Awards Over $100,000 to Colorado Charities and Schools
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon concluded its 2023 marathon season by giving more than $100,000 to organizations within the Colorado community. The marathon awarded 75 checks this past week to local charities and schools at its annual awards celebration in Denver. “We are extremely proud to...

June 14, 2023
UltraSignup Announces Courtney Dauwalter will join as Commentator for Broken Arrow Skyrace Livestream
Nashville, TN/ENDURANCE SPORTSWIRE/ – UltraSignup, the leading online marketplace and registration platform for trail and ultra-running events, is thrilled to announce the addition of renowned ultra-runner Courtney Dauwalter as a commentator for this weekend’s livestream of the 23K at The Broken Arrow Skyrace. Additionally, the UltraSignup team is partnering with Tommie Runz,...

June 14, 2023
Frontwave Rides On With Bike The Coast As Title Sponsor
OCEANSIDE, Calif. /ENDURANCE SPORTSWIRE/ – Bike The Coast, Southern California’s premier coastal cycling event, has announced that Frontwave Credit Union has once again signed on as the ride’s title sponsor for 2023 and 2024. The longstanding partnership signals Frontwave’s continued dedication to the local community and events that bring visibility to...
June 13, 2023
Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals as the adult Levo SL. Bike Rumor

June 13, 2023
goodr Becomes a Sunglass Partner of USA Cycling
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to welcome sunglass company, goodr, as a partner through 2024. This collaboration brings together two powerhouses in their respective fields and marks an exciting chapter for both USA Cycling and goodr. This partnership represents a perfect collaboration with goodr's commitment to...

June 13, 2023
The Boston Run Show confirms Marathon Sports as Official Retailer for second edition of major running expo
/ENDURANCE SPORTSWIRE/ – Following the inaugural success of The Boston Run Show USA in Massachusetts, in February 2023, Marathon Sports confirms their involvement as the headline retailer for the second edition of the show, 2024. Organizers welcomed 18,000 ticket registrations and thousands of visitors through the doors of the Hynes Convention...

June 12, 2023
Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace
/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...

June 12, 2023
BaseCamp and Panache Announce Partnership to Empower Cyclists
Carlisle PA/June 12, 2023/ENDURANCE SPORTSWIRE/ – BaseCamp Endurance Coaching, a premier provider of cycling training and coaching programs, and Panache Cyclewear, a leading manufacturer of men’s and women’s cycling apparel, today announced a new partnership with the goal of empowering cyclists of all levels and backgrounds through community and learning The...