SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 29, 2023
Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race
ROANOKE, Virginia — May 29, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...
May 26, 2023
17th Denver Colfax Marathon Welcomes Record Number of Runners to the Mile High City
Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna, welcomed a record 21,000 runners to its annual spring marathon weekend this year. Denver’s largest running event and only marathon weekend took place May 19-21, 2023. “There was an undeniable energy surrounding each race this year,” said Andrea Dowdy,...
May 25, 2023
Volvo Becomes Title Sponsor of the Santa Monica Classic
LOS ANGELES, CA (May 25, 2023) /ENDURANCE SPORTSWIRE/ - The McCourt Foundation (TMF) today announces that Volvo Car USA has expanded its on-going sponsorship of TMF events by becoming the Title Sponsor of the 2023 Volvo Santa Monica Classic presented by ASICS in September. Through its title sponsorship of the...
May 25, 2023
Electrolit Joins Sueños Music Festival to Hydrate Fans at Chicago’s Biggest Latin Music Lineup
Cerritos, Calif. (May 25, 2023)/ENDURANCE SPORTSWIRE/ – Electrolit, the preferred, premium hydration beverage made from quality ingredients announces its partnership with Sueños Music Festival, the largest Latin music lineup to reach Chicago, Illinois. Hosted at Grant Park, Sueños brings over 20 Reggaeton and Latin artists to the stage for more than...
May 25, 2023
PitFit Training and Nix Biosensors Team Up with Infinit Nutrition to Create Custom Hydration Products for Race Car Drivers
BOSTON, MASS /MAY 25, 2023 /ENDURANCE SPORTSWIRE/ – This Sunday marks the start of two of the largest races in motorsports, IndyCar’s 107th annual Indy500 and NASCAR’s 64th CocaCola 600. Nix Biosensors, in partnership with PitFit Training, the leader in human performance in motorsports, will outfit each of their drivers with sweat-analyzing biosensors...
May 24, 2023
JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box
Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker...
May 24, 2023
Article One and Professional Runner Nikki Hiltz Celebrate Pride Month with Donation Commitment to Stand with Trans
FLINT, Mich. (May 24, 2023)/ENDURANCE SPORTSWIRE/ – Independent eyewear brand Article One and Nikki Hiltz, the first openly trans non-binary professional runner to win a United States Track and Field Championship, today announced a Pride Month campaign to benefit Stand with Trans, a national organization whose mission is to empower transgender...
May 23, 2023
Arthritis Foundation’s National Fundraiser, the California Coast Classic, presented by Amgen, has Contributed $22 Million Towards Research and Programs
LOS ANGELES – May 23, 2023 /ENDURANCE SPORTSWIRE/ - As America recognizes Arthritis Awareness Month this May, the Arthritis Foundation commemorates 75 years of championing the fight to conquer arthritis, the nation’s #1 cause of disability. May is also National Bike Month and the official kickoff of the 2023 California...
May 22, 2023
Intelligentsia Coffee Returns as Title Sponsor for the Intelligentsia Cup
May 22, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Intelligentsia Coffee is returning as the Title Sponsor for the 2023 race series. “Nothing goes together quite like coffee and cycling and we are so grateful for the partnership and support we have received from...
May 18, 2023
Champion Vibram U.S. Athlete Heads to Denali for FKT
Boston, Massachusetts, May 18th, 2023 /ENDURANCE SPORTSWIRE/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...
