SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 13, 2023
Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner
Cerritos, Calif. (Jul 13, 2023) /ENDURANCE SPORSTWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...
July 12, 2023
Master Spas expands partnership with Michael Phelps to launch innovative cold tub for ultimate recovery
FORT WAYNE, Ind. — JULY 12, 2023/ENDURANCE SPORTSWIRE/ – Master Spas, a leading manufacturer of hot tubs and swim spas, is proud to announce the launch of the Michael Phelps Chilly GOAT Cold Tubs in collaboration with legendary swimmer and longtime Master Spas brand ambassador Michael Phelps. Phelps, the most decorated...
July 12, 2023
National Cycling League and Bearings Bike Works Forge Community-Based Partnership
ATLANTA/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Bearings Bike Works are thrilled to announce a ground-breaking partnership to promote cycling as a powerful tool for community-building in Atlanta and beyond. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women- and minority-owned league, is...
July 11, 2023
USA Triathlon Chooses Wintergreen® as an Official Warm-up and Recovery Partner
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with Wintergreen as the organization’s official warm-up and recovery partner. The lifestyle of a triathlete: Train / Recover / Repeat is the foundation of the Wintergreen product line. Unlike almost every other topical analgesic Wintergreen offers a comprehensive range of products including gels, creams, sprays and soaks...
July 11, 2023
HOKA joins the 2023 Oasis ZooRun as official Footwear and Apparel Partner
TORONTO, CAN (July 11, 2023) – HOKA and Canada Running Series (CRS) are excited to announce a partnership between the two brands today, as the popular shoe brand becomes the official footwear and apparel partner of the 2023 Oasis ZooRun. The new deal will see HOKA bring their signature shoes...
July 11, 2023
Liv Cycling Hosts Watch Parties Across the Globe for the Tour de France Femmes avec Zwift
NEWBURY PARK, CA — JULY 11, 2023 /ENDURANCE SPORTSWIRE/ - Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the ‘Best Young Rider Classification’ , today announces a global series of watch parties to encourage more viewership of the iconic race...
July 10, 2023
San Francisco Marathon Unveils Alexi Pappas as Global Ambassador for an Unforgettable Race Experience
San Francisco, CA - JULY 10, 2023 /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is thrilled to announce a momentous partnership with renowned athlete and advocate Alexi Pappas as a Global Ambassador and introduce the highly anticipated "Alexi Pappas SFM 10K" race. This race is designed to capture the essence of...
July 7, 2023
Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /ENDURANCE SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...
July 6, 2023
Borah returns as official jersey sponsor for Intelligentsia Cup 2023!
July 6, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Borah Teamwear as a returning sponsor - and official jersey supplier - for the 2023 Intelligentsia Cup race series. “We love working with the Borah team! They do a fantastic job of taking our vision...
July 6, 2023
National Cycling League Announces New CEO
/ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...
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