SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 4, 2023
Hilary JM Topper Continues Nationwide Book Tour, Calling for Brand Underwriting Partnerships to Support Upcoming Appearances and Book Signings
Merrick, NY/ May 4, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, award-winning author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is continuing her nationwide book tour with upcoming appearances and book signings in several major cities across the...
May 4, 2023
Super League Triathlon Extends Official Partnership with Humango
/ENDURANCE SPORTSWIRE/ – The two cutting-edge companies successfully worked together during 2022 and will continue the relationship into 2023 with Humango named as an Official Partner of Super League Triathlon. Humango is revolutionizing training with its AI-powered solutions. Their innovative technology has been leveraged by athletes of all levels to optimize...
May 4, 2023
Supersapiens and Team Jumbo-Visma Extend Partnership
Atlanta – 04 May 2023 - ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system for athletes, and Team Jumbo-Visma announced today an extension to their partnership. Team Jumbo-Visma serves as Supersapiens’ longest continuous collaboration; the two organizations have been working together since Supersapiens’ launch in 2020. The Dutch team has kicked...
May 3, 2023
Electrolit to Quench Thirst and Keep the Good Times Rolling at the Shaky Knees Music Festival’s 10th Anniversary
Cerritos, Calif. (May 3, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from high-quality ingredients, announces its partnership with Shaky Knees Music Festival 2023. Featuring an onsite activation with new Electrolit flavors, festival-goers in Atlanta, Georgia, can stay hydrated while enjoying more than 60 bands across the...
May 3, 2023
F1’s Alfa Romeo Team KICK partners with FNLD GRVL for inaugural gravel race
Alfa Romeo Racing F1 driver Valtteri Bottas told VeloNews 202 that after riding SBT GRVL in 2021, he might like to add a new job description to his job profile: gravel race promoter. After announcing the launch of FNLD GRVL a year ago, Bottas is now truly merging his car racing...
May 2, 2023
Garmin Signs Up As New Sponsor of 2023 PTO Tour
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced a new sponsorship with Garmin, who will become the Official Transition Sponsor of the 2023 PTO Tour. Starting with the PTO European Open in Ibiza on 6 May, the sponsorship will see Garmin champion the fastest transition times through graphics...
May 2, 2023
Innovators join forces for UltraSwim 33.3
/ENDURANCE SPORTSWIRE/ – THEMAGIC5, the most comfortable swimming goggle, has joined the UltraSwim 33.3 family as its first Official Partner. In addition to supporting participants at this new category of open water swim event, THEMAGIC5 Co-founder Niklas Hedegaard, retired professional short course pool breaststroke specialist, will also compete in UltraSwim 33.3...
May 2, 2023
Virginia’s Blue Ridge TWENTY24 Wins Three of Five Stages at 2023 Tour of the Gila
ROANOKE, Virginia — May 2, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 traveled to southern New Mexico for the 36th edition of the Tour of the Gila, April 26-30. The five stages over five days feature some of the toughest climbing in North America, coupled with the first really...
May 2, 2023
Dallas Marathon Festival Announces Four-Year Title Partnership Extension with BMW & DFW BMW Dealers
DALLAS /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is pleased to announce the extension of its partnership with the Dallas-Fort Worth Area BMW Centers as title sponsor through 2027. BMW has been the proud title sponsor of the BMW Dallas Marathon Festival since 2016, and this new agreement ensures their continued...
May 2, 2023
Chargel Laces Up for Landmark California Races with Sponsorships & Sampling this May
IRVINE, Calif. (May 2, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its May competitive race station lineup as the first-of-its-kind gel prepares to broaden its reach across all aspects of the athletic community. May’s Chargel Station itinerary includes the SDCCU Orange County Marathon and the LA...