SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

July 24, 2023
SFuels expands partnership with Run Catalina series through 2025
AVALON, Calif. /ENDURANCE SPORTSWIRE/ - The Hi-Tec Run Catalina series and SFuels have announced a new two-year partnership, making SFuels the Official Nutrition Sponsor of all three storied island running events. The collaboration will cover nutrition and hydration needs for runners throughout their race day experience in each event, as...

July 21, 2023
Moloka’i 2 O’ahu Paddleboard World Championships Welcomes New partner dryrobe®
HONOLULU, HI (July 21, 2023)/ENDURANCE SPORTSWIRE/ – The Moloka'i 2 O'ahu Paddleboard World Championships (M2O) is excited to return to Hawai'i later this month for the 24th annual race featuring top athletes in prone paddleboarding, SUP, and FOIL. The race is excited to introduce these world class watermen and women...
July 19, 2023
2024 Little Rock Marathon registration open, theme for 22nd annual race revealed
LITTLE ROCK, ARK /ENDURANCE SPORTSWIRE/ - Registration for the 22nd running of the Little Rock Marathon is open, race officials said Wednesday, adding that the theme this year should transport participants a few thousand years. Little Rock Marathon Executive Director Geneva Lamm said the marathon registration from now until September...

July 19, 2023
Darn Tough Vermont ® Announced as Official Sock Partner for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference, have announced that Darn Tough Vermont will continue as the Official Sock Partner of the 2023 Conference. Darn Tough Vermont is an American manufacturer of premium all-weather running, outdoor, and lifestyle socks, backed up by the industry's original...

July 18, 2023
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat testing in sport. Titled Sweat Science, the three-month digital campaign will follow the journey of...

July 17, 2023
UltraSwim 33.3 x Precision Fuel & Hydration Partnership
/ENDURANCE SPORTSWIRE/ – We want every UltraSwim 33.3 participant to be a winner and that's why we've teamed up with Precision Fuel & Hydration to provide our participants with the education, tools and products to help them perform at their best. With their guided expertise, you'll be better prepared to nail...

July 17, 2023
Chargel Prepares to Fuel Up San Francisco Marathon Racers
IRVINE, Calif. (July 17, 2023)/ENDURANCE SPORTSWIRE/ –Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, will continue its California summer race sponsorship with its onsite attendance and product sampling at the 2023 San Francisco Marathon on July 21 – 23. The official gel sponsor of the San Francisco Marathon, Chargel will...

July 17, 2023
De Rosa Bicycles announced as Official Bike Partner of RBC GranFondo Whistler 2023
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - De Rosa Bicycles, one of the world’s most well-known and appreciated bike brands today announced a new partnership with RBC GranFondo Whistler, the first and largest Gran Fondo in North America, becoming the proud Official Bike Partner of the event. To celebrate, De Rosa will...

July 13, 2023
EIGHT Beer Becomes Official Beer Sponsor of the Kerrville Triathlon
Kerrville, Texas, July 13, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Kerrville Triathlon. This inaugural agreement means that EIGHT, an Austin-based company, will feature its...

July 13, 2023
National Cycling League and Wish For Wheels Forge Community-Based Partnership
DENVER/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Wish for Wheels are thrilled to announce a continuation of their partnership to promote cycling to drive community-building in Denver, Colorado. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women-and minority-owned league, is committed to reimagining...