SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 24, 2024
ShowcasedBOLT Skin + Shave Adds Pro Cyclist Keegan Swenson to Family of Athletes
Salt Lake City, Utah - ENDURANCE SPORTSWIRE - BOLT Skin + Shave is proud to announce that it has added celebrated professional cyclist Keegan Swenson to its family of athletes, pairing one of the leading figures in endurance mountain biking and gravel racing with a company quickly ushering in a...
October 24, 2024
Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner
UK, 24th October 2024 /ENDURANCE SPORTSWIRE/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...
October 24, 2024
ShowcasedMountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic
Richmond, Calif. [October 24, 2024] /ENDURNACE SPORTSWIRE/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...
October 23, 2024
The Running Event and Running Industry Diversity Coalition Celebrate Four Years of Partnership Focused on Inclusivity and Community Building
PORTLAND, Maine (October 23, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is excited to announce the return of the Running Industry Diversity Coalition (RIDC) for their fourth consecutive year as a key partner at TRE. RIDC is an educational...
October 23, 2024
Verge Announces Sponsorship of Elite Esports Cycling Team, The Coalition
New York, NY – October 23, 2024 /ENDURANCE SPORTSWIRE/ – Verge is proud to announce its sponsorship of The Coalition, an elite men’s and women’s esports cycling team. Verge selected The Coalition not only for their impressive success in the virtual world but also for their commitment to growing the...
October 23, 2024
MarathonFoto Extends Partnership with Atlanta Track Club Through 2028
ATLANTA /ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier endurance sports photography company, is proud to announce the extension of its long-standing partnership with Atlanta Track Club through 2028. This renewal continues the 40 years of collaboration between the two organizations, dating back to their initial partnership in 1984. Under this agreement,...
October 22, 2024
Ryan Standish: Why Wait?
/ENDURANCE SPORTSWIRE/ -Ryan Standish, a dedicated cyclist, and Scott sponsored athlete, attempted a challenging solo adventure through the rugged desert landscape. Inspired by his father's battle with multiple sclerosis (MS), Standish pushed his physical and mental limits to honor his father's legacy. "My dad has been a constant source of...
October 22, 2024
UltraSignup and Rush Running announce Nike, CloudIT and T-Mobile among sponsors for Dirt Circus Bentonville.
Nashville, TN, October 17, 2024 /ENDURANCE SPORTSWIRE/ - The Dirt Circus Bentonville, a trail race festival by UltraSignup and Rush Running, are excited to announce Nike Trail, CloudIT, and T-Mobile among the sponsorship lineup for this year's event. The packed weekend of trail racing promises excitement, competition, and support from...
October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 17, 2024
British professional team glued fake UCI compliance stickers to bikes purchased from China
British Continental team Saint Piran broke UCI rules by applying frameset approval stickers to bikes that had not been formally approved. The team, run by Richard Pascoe, began using unbranded bikes imported from China during the 2022 season after a sponsorship deal with Lapierre collapsed. UK's highest profile men's team also alleged...