SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 31, 2023
CARA Announces New Partnership with PUMA
CHICAGO/ENDURANCE SPORTSWIRE/ – Chicago Area Runners Association (“CARA”) is pleased to announce a partnership with the global sports brand, PUMA, as the official shoe and apparel sponsor of the organization. PUMA will become the official racing partner of CARA programming and events such as “PUMA’s Chi-Town Miles” and “PUMA’s Marathon VIP Experience”....
May 31, 2023
Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador
Atlanta – 31 May 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial diversity...
May 31, 2023
BibRave To Launch American Bike Ride Ambassador Program
Honolulu, HI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is thrilled to announce its partnership with American Bike Ride (ABR) in launching the highly-anticipated Joy Riders Ambassador Program. This program aims to amplify excitement and engagement surrounding the ABR’s flagship events - DC Bike Ride & Philly...
May 30, 2023
Toyota Announced as Title Sponsor of the 2023 Starlight Run in Portland
Portland, Oregon – May 30, 2023 /ENDURANCE SPORTSWIRE/ – It’s Portland’s most fun summer run. The 45th annual Starlight Run today announces Toyota as the title sponsor and official automotive partner for the 2023 event on Saturday, June 3. The Toyota Starlight Run is an annual summer tradition following the CareFirst...
May 30, 2023
COROS named Official Watch Partner of the Valencia Marathons
IRVINE, California / May 30th, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for adventure and pro athletes, has today been announced as the new Official Watch Partner of the Valencia Half Marathon Trinidad Alfonso Zurich, and Valencia Marathon Trinidad Alfonso. As part of the sponsorship,...
May 29, 2023
Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race
ROANOKE, Virginia — May 29, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...
May 26, 2023
17th Denver Colfax Marathon Welcomes Record Number of Runners to the Mile High City
Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna, welcomed a record 21,000 runners to its annual spring marathon weekend this year. Denver’s largest running event and only marathon weekend took place May 19-21, 2023. “There was an undeniable energy surrounding each race this year,” said Andrea Dowdy,...
May 25, 2023
Volvo Becomes Title Sponsor of the Santa Monica Classic
LOS ANGELES, CA (May 25, 2023) /ENDURANCE SPORTSWIRE/ - The McCourt Foundation (TMF) today announces that Volvo Car USA has expanded its on-going sponsorship of TMF events by becoming the Title Sponsor of the 2023 Volvo Santa Monica Classic presented by ASICS in September. Through its title sponsorship of the...
May 25, 2023
Electrolit Joins Sueños Music Festival to Hydrate Fans at Chicago’s Biggest Latin Music Lineup
Cerritos, Calif. (May 25, 2023)/ENDURANCE SPORTSWIRE/ – Electrolit, the preferred, premium hydration beverage made from quality ingredients announces its partnership with Sueños Music Festival, the largest Latin music lineup to reach Chicago, Illinois. Hosted at Grant Park, Sueños brings over 20 Reggaeton and Latin artists to the stage for more than...
May 25, 2023
PitFit Training and Nix Biosensors Team Up with Infinit Nutrition to Create Custom Hydration Products for Race Car Drivers
BOSTON, MASS /MAY 25, 2023 /ENDURANCE SPORTSWIRE/ – This Sunday marks the start of two of the largest races in motorsports, IndyCar’s 107th annual Indy500 and NASCAR’s 64th CocaCola 600. Nix Biosensors, in partnership with PitFit Training, the leader in human performance in motorsports, will outfit each of their drivers with sweat-analyzing biosensors...