SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 27, 2023
Ally exceeds projected ad spend on women’s sports
Ally’s support for women’s sports has surpassed even its own expectations. Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports marketing budget this year on women’s sports. That exceeds the 40% that Ally had projected...

November 21, 2023
Canyon CLLCTV Rider Brad Simms Releases “Take Flight” Video Series
/ENDURANCE SPORTSWIRE/ – ANNOUNCEMENT: In collaboration with Brad Simms, Canyon Bicycles will release a new 4-part mini-series, "Take Flight," on November 21st at 17:00 CET. All four "Take Flight" episodes will be available for binge-watching on Canyon's YouTube channel, @CanyonBicycles. SERIES DESCRIPTION: Renowned BMX rider and Canyon CLLCTV rider Brad...

November 21, 2023
ShowcasedThe Duel In The Desert: A Union Of Cycling Legends – Specialized Cactus Cup And Belgian Waffle Ride Arizona
Cave Creek and Fountain Hills, AZ /ENDURANCE SPORTSWIRE/ - In a soon to be historic collaboration, two iconic cycling races, the Specialized Cactus Cup and the Belgian Waffle Ride (BWR), are set to merge for a thrilling back-to-back cycling extravaganza, the "Duel in the Desert." Taking place on consecutive Saturdays, March...

November 20, 2023
Synergy is Created as USA Triathlon Partners with Synergy Wetsuits
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon is proud to announce its partnership with Synergy Wetsuits, as the organization’s exclusive wetsuit partner beginning in 2024. The partnership will support USA Triathlon’s high-performance programming with high quality products including wetsuits, swimskins, and swim caps. USA Triathlon members will also have access to Synergy’s...
November 20, 2023
CLASH Endurance Selected to Host 2024 Americas Triathlon Championships Event in Miami
/ENDURANCE SPORTSWIRE/ - CLASH Endurance is thrilled to announce its selection as the host venue of the 2024 Americas Triathlon Championship Event to take place at the Homestead Miami Speedway on March 7-8, 2024. In collaboration with USA Triathlon, CLASH will welcome top athletes from the Elite, Junior and Para...

November 16, 2023
GROSCHE to be the Official Drinkware of Spartan U.S. and Canada
BOSTON, MASS. (November 16, 2023) — Spartan, the world’s leading endurance sports and extreme wellness brand, announced that GROSCHE is an official sponsor, and designated GROSCHE water bottles will be the official drinkware of Spartan U.S. and Canada. “We are excited to be Partnering with GROSCHE for a number of...

November 14, 2023
USA Triathlon Chooses Nirvana as Exclusive Travel Management Partner
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with Nirvana as the organization’s exclusive travel management services partner for athlete and national office travel through specialized travel services designed to seamlessly integrate with USA Triathlon’s travel needs. Nirvana will also support USA Triathlon’s National Championship events in collaboration...

November 14, 2023
World Trail Majors is Born
/ENDURANCE SPORTSWIRE/ - Today, November 13th, 2023, we are delighted to announce the launch of the World Trail Majors - a diverse, respectful, sustainable and independent approach to trail and ultra- racing. Bringing together some of the best races and race organisers in the world, with the aim of providing...
November 14, 2023
Ultra X partners with leading Cancer Charity Macmillan Cancer Support
/ENDURANCE SPORTSWIRE/ - Macmillan Cancer Support has been at the forefront of providing specialized healthcare, information, and financial assistance to people affected by cancer for many years. Their commitment to helping those facing cancer aligns perfectly with Ultra X's mission to make a positive difference in the world through their...

November 13, 2023
ShowcasedEndurance Sportswire Executive Interview Series – Event Director of The Running Event
The Running Event, North America’s premier run and outdoor specialty retail conference and tradeshow, is just around the corner. We sat down with the show's event director, Christina Henderson, for a Q & A to learn more about her role, and what to expect at this year's event. Can you...