SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

August 16, 2023
In Motion Events Welcomes GOVX As New Title Sponsor For Local Running Event
San Diego, CA./ENDURANCE SPORTSWIRE/ – In Motion Events has officially announced a new title sponsor for one of its most popular races. The GOVX San Diego Half Marathon & 5K showcases GOVX’s investment in this community and brings additional focus to the event’s support of the military, first responders, emergency medical...

August 16, 2023
BMC Partners with Gran Fondo National Series Through 2024
Gettysburg, PA – August 16, 2023/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce a new partnership with BMC. The renowned bicycle brand will have a significant presence at 2023 and 2024 SUAREZ Gran Fondo National Series events, including showcasing an exciting new line up of products. “I am...

August 14, 2023
Powering Smiles, Energizing Strides: Philips Sonicare Announced as Presenting Sponsor of the 2023 Long Beach Marathon
LONG BEACH – Aug. 14, 2023 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon today announced that Philips Sonicare, the #1 dental professional recommended sonic toothbrush brand worldwide, has been named as the presenting sponsor for the 2023 Long Beach Marathon and Half Marathon, which will take place the weekend of October...

August 10, 2023
ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ - ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years...
August 10, 2023
Link My Ride teams up with The National Cycling League to provide community support in a multi-year partnership.
/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) has announced an official multi-year partnership with Link My Ride. This partnership celebrates both companies’ shared commitment to supporting the cycling industry through community and innovation. The NCL launched last year, is reimagining the future of sports with the first women- and...

August 10, 2023
Kerrville Tri and GU Energy Labs Join Forces to Power Athletes
Kerrville, Texas, August 10, 2023 /ENDURANCE SPORTSWIRE/ – Kerrville Triathlon Festival is excited to announce its continuing partnership with GU Energy Labs for the third year in a row. The company will be the official Energy Gel and Chews sponsor for the event, providing on-course nutrition for participants competing in the...

August 9, 2023
PTO Signs Up Leading Beverage Brand POKKA For First PTO Asian Open
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed leading Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open. The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19-20 August and focus its activity around on-course product at...
August 9, 2023
TicketSocket teams up with The National Cycling League in a multi-year partnership to provide a white label ticketing and registration solution
/ENDURANCE SPORTSWIRE/ – This week, the National Cycling League (NCL), the first professional cycling league of its kind, announced an official ticketing partnership with TicketSocket. This is one of the many new partnerships that are being officially recognized leading up to the 2023 NCL Cup Series races in Denver on...

August 7, 2023
Thömus Bikes Head to Glasgow for UCI MTB World Championships with Three Favorites
Santa Monica, California (August 7th, 2023) /ENDURANCE SPORTSWIRE/ - Thōmas Maxon Team, current UCI team points leaders are ready to head to Glasgow with 4th placed UCI ranked Lars Forster, winner in Leogang, 19th placed Mathias Flückiger who took 2nd in Val De Sole, Vital Albin, U23 rider Luke Weidmann,...

August 3, 2023
Oiselle Launches “Year of the Underbird” in Support of Unsponsored OTQ Athletes
Seattle, Wash. (August 3, 2023) /ENDURANCE SPORTSWIRE/ - Oiselle, an innovator and thought leader in the women’s running space announces their new sponsorship program, “Year of the Underbird”. This initiative will support 5 unsponsored female marathon runners as they prepare for the Olympic Trials in Orlando in 2024. Sponsorship includes...