SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 9, 2023
Renowned Author, Hilary JM Topper, Seeks Brand Partnerships to Support Nationwide Book Tour
Merrick, NY – June 9, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, the celebrated author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is thrilled to continue her nationwide book tour, featuring upcoming appearances and book signings in major...
June 8, 2023
PUMA and The San Francisco Marathon Announce Multi-Year Partnership
San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...
June 7, 2023
Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those...
June 7, 2023
ShowcasedTower 26 Hermosa Beach Triathlon announces Libertana as Presenting Sponsor
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a new partnership with Libertana, a California based health care company that provides valuable healthcare and social services to some of California’s most vulnerable population. “Libertana is honored to participate in this long-standing event” said Company Chairman Jonathan...
June 6, 2023
haku Named Title Sponsor of 2024 and 2025 Running USA Industry Conferences
June 6, 2023/ENDURANCE SPORTSWIRE/ – Running USA is pleased to announce that haku, an industry-leading technology platform enabling event organizers to better plan, manage, promote and sellout events, will be the title sponsor of the Running USA Industry Conference for the next two years, including the 2024 20th anniversary event in...
June 6, 2023
Eric Engemann introduced as the new Sales Director for FRESHJUNKIE Racing
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - FRESHJUNKIE Racing (FJR), a leading sports event management company, is thrilled to announce the appointment of Eric Engemann as the Sales Director. With a diverse background in event management, leadership, and community engagement, Eric joins FJR full-time after successfully leading Franciscan High School as...
June 2, 2023
Shimano returns to Intelligentsia Cup as a the Official Technical Support Partner
June 2, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ – The Intelligentsia Cup is pleased to announce Shimano is returning as the Official Technical Support Partner for the 2023 race series. “The support Shimano gives our riders is amazing and we are extremely grateful to see them return this year. Their dedication to helping...
June 1, 2023
Lionel University and Spartan Race Join Forces to Revolutionize Exercise Science Education
[Carpinteria, CA, 6/1/2023] /ENDURANCE SPORTSWIRE/ - Lionel University, a leading fully accredited online university with a concentration in Exercise Science, proudly announces its strategic partnership with Spartan Race, the global leader in obstacle course racing. This collaboration marks a groundbreaking venture in the field of exercise science education, as Lionel...
June 1, 2023
Team AMANI partners with Nix Biosensors to Improve Cycling Training for East African Cyclists
BOSTON, MASS — June 1, 2023 /ENDURANCE SPORTSWIRE/ – Team AMANI, the professional cycling development program in East Africa, has partnered with Nix Biosensors, a cutting-edge health biosensing company, to integrate the Nix Hydration Biosensor into their training regimen. By training with the Nix Hydration Biosensor, team members will create informed and...
May 31, 2023
CARA Announces New Partnership with PUMA
CHICAGO/ENDURANCE SPORTSWIRE/ – Chicago Area Runners Association (“CARA”) is pleased to announce a partnership with the global sports brand, PUMA, as the official shoe and apparel sponsor of the organization. PUMA will become the official racing partner of CARA programming and events such as “PUMA’s Chi-Town Miles” and “PUMA’s Marathon VIP Experience”....