SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 14, 2023
Wattbike steps in alongside Rapha to sponsor the Lincoln GP
/ENDURANCE SPORTSWIRE/ – The organisers of the Rapha Lincoln Grand Prix are delighted to announce that the 2023 edition taking place on May 14 – which will see the event into its 68th year – will be presented by Wattbike. The Nottingham-based indoor smart bike company has stepped in to support...
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March 14, 2023
Two-Time Paralympic Triathlon Medalist Grace Norman to Serve as Watch Us Thrive NIL Collective Ambassador
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – Two-time Paralympic triathlon medalist & 2022 world champion Grace Norman will serve as an ambassador for USA Triathlon’s Watch Us Thrive NIL Collective. As a Watch Us Thrive Ambassador, Norman will drive the collective’s resource needs and impact through social media promotion, speaking appearances, fundraising...
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March 13, 2023
P3R Names Wesco as Official Safety Partner of the 2023 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (March 13, 2023) /ENDURANCE SPORTSWIRE/ – P3R announced that Wesco, a leading provider of business-to-business distribution, logistics services and supply chain solutions, will be the official safety partner of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events for the next three years. As part of the partnership, Wesco...
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March 13, 2023
Meet Team KINeSYS
Vancouver, Canada, 12th March 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce the establishment of Team KINeSYS, an elite coalition of sponsored athletes and coaches who have long used and embraced KINeSYS products. Hard-working athletes, Team KINeSYS members don't let the sun get in the way of their active...
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March 10, 2023
Shamrock Run Announces Partnership with Toyota Portland for The 45th Annual St. Patrick’s Day-Themed Race
Portland, Oregon – March 10, 2023 /ENDURANCE SPORTSWIRE/ – The Shamrock Run Portland today announces today a new partnership naming Toyota as the official automotive sponsor of the 2023 event. Every spring, Portland dons its kelly green, shamrock socks and leprechaun attire for the festive road race, which annually welcomes nearly...
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March 9, 2023
Fastfood Announces Partnerships with Professional Triathletes and IRONMAN Champions Joe Skipper and Jesper Svensson
CONTACT: FINN Partners - fastfood@finnpartners.com BOSTON, March 9, 2023 /ENDURANCE SPORTSWIRE/ FastfoodTM, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced partnerships with professional triathletes and Ironman champions Joe Skipper and Jesper Svensson of the Professional Triathletes Organisation (PTO). Skipper and Svensson,...
March 9, 2023
Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...
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March 9, 2023
Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team
DENVER (March 9, 2023) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...
March 9, 2023
Zoot Sports adds Professional Triathlete and soon-to-be mom Lara Gruden to their Ohana
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports is thrilled to announce its newest sponsorship with professional triathlete, Lara Gruden. As part of the multi-year agreement, Gruden will be training and competing in Zoot’s high-performance apparel, wetsuits and swimskins. As a soon-to-be mother and dedicated professional triathlete, Gruden embodies Zoot’s commitment...
March 9, 2023
Ultra X and ASICS Announce Partnership to Elevate Multi-stage Ultra Marathon Events
/ENDURANCE SPORTSWIRE/ - Ultra X, leading ultra-marathon event company, has announced a new partnership with ASICS, the performance running brand. The partnership will see ASICS become the Official Footwear and Apparel Partner of Ultra X events for all UK events. Ultra X was founded in 2018 and has quickly become...