SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 26, 2023
Naturade Named the Official Protein Powder of the McCourt Foundation’s LA Marathon, Santa Monica Classic and Rose Bowl Half Marathon and 5K
LOS ANGELES, California - September 26, 2023 /ENDURANCE SPORTSWIRE/ – In partnership with the McCourt Foundation (TMF), Naturade has been named the Official Protein Powder of the LA Big 5K, Santa Monica Classic, Rose Bowl Half Marathon & 5K and Los Angeles Marathon presented by ASICS. The 39th running of the...

September 22, 2023
Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful athletes,...
September 22, 2023
Michelob Ultra provides Boulderthon® runners a continued celebration post-race
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced its partnership with Michelob Ultra for the 2023 event. The beer company with a passion for marathon and running events will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer, and will...
September 21, 2023
The Bovine Classic Gravel Ride Returns for Second Year in The Paso Robles, CA Wine Region with Four Mixed-Surface Cycling Courses
ATASCADERO AND PASO ROBLES, CALIFORNIA, SEPTEMBER 21, 2023 /ENDURANCE SPORTSWIRE/ - The Bovine Classic Gravel Ride will return for its second year on October 28, 2023, in Atascadero and Paso Robles. Organizers are on a mission to establish this area, which is a well-known wine region, as a globally-renowned road...
September 21, 2023
BMW Dallas Marathon Festival Partners With Shell Energy On Special Relay Events
DALLAS (Sept. 21, 2023) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon Festival is proud to announce that Shell Energy*, will serve as the title partner of the relays at this year’s event on Dec. 10. The Shell Energy Relays are designed to promote team building and cater to those wishing...

September 20, 2023
US Performance Academy Becomes Official Online Academic Partner of USA Cycling
Elkins, N.H. /ENDURANCE SPORTSWIRE/ – US Performance Academy (USPA) is thrilled to announce that it has become the Official Online Academic Partner of USA Cycling. USA Cycling is the national governing body for bicycle racing in the United States covering the disciplines of road, track, mountain bike, cyclo-cross, and BMX across...

September 19, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023
Maryland Sports Commission to be the Title Sponsor of the Ocean City Running Festival on WMAR TV-2
Baltimore, MD/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) is thrilled to announce a partnership with the Maryland Sports Commission as the title sponsor for the televised coverage of the inaugural Ocean City Running Festival. Maryland Sports Commission has generously stepped forward to become the title sponsor of the broadcast. This one-year...

September 15, 2023
Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series
McLean, VA – September, 2023 /ENDURANCE SPORTSWIRE/ – Ventures Endurance, part of Gannett's (NYSE: GCI) USA TODAY NETWORK Ventures, today announced Special Olympics as the official charity partner for the 2023-2024 Hot Chocolate Run series. With 5K, 10K and 15K distances and a virtual race option, the run series attracts over...

September 13, 2023
Georgia Hi-Lo Trail & Path Foundation Begin Work to Connect Eight Georgia Counties
Sandersville, GA, September 13, 2023 /ENDURANCE SPORTSWIRE/ - Georgia Hi-Lo Trail Inc. announces the release of the documentary short film, Searching Hi & Lo that explains the vision to bring the longest paved trail in the United States to rural Georgia. After three years of fundraising, the nonprofit Georgia Hi-Lo...