SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 9, 2023
Cigna Healthcare Extends Title Sponsorship with the Denver Colfax Marathon
Denver, CO (November 9th, 2023) /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna Healthcare is renewing its title sponsorship for the 2024 Denver Colfax Marathon. This partnership comes as the health benefits provider continues to support the health and vitality of those in the greater Denver community...

November 8, 2023
USA Triathlon Partners with Ka’Chava as Official Nutrition Shake Partner Through 2025
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced Ka’Chava as an Official Partner of USA Triathlon through 2025. The Official Nutrition Shake of USA Triathlon, Ka’Chava is also the Presenting Partner of Ignite the Spark, USA Triathlon’s and the USA Triathlon Foundation’s marketing and fundraising initiative that celebrates the resilience, determination,...
November 7, 2023
Electrolit Dials Up the Hydration Game: Teams Up with Four University of Houston Student-Athletes
Houston, TX. (Nov. 7, 2023)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnerships with four University of Houston student-athletes as they take their athletic journeys to the next level on and off the field. Jamal Shead, the dynamic guard...

November 7, 2023
Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida
BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...

November 6, 2023
On Road or Trail, These Racers Are Set to Take 2024 By Storm
BOULDER, CO, NOV. 6, 2023 /ENDURANCE SPORTSWIRE/ - FasCat is excited to announce the 2024 Optimize Collective – nine athletes who saw impressive results in 2023 and who have their sights set on ambitious goals for 2024. To help these athletes train for their goals, all nine will have full...

November 6, 2023
The Running Event Announces New Partnership with Footwear News
Portland, Maine (November 6, 2023) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced Footwear News (FN) as an official media partner for the 2023 and 2024 events. The partnership will include extensive editorial content, updates about TRE programming, and deep...

November 2, 2023
Visit Walnut Creek is the Presenting Sponsor of the inaugural REVEL Mt Diablo Half Marathon
Walnut Creek, CA, November 2, 2023/ENDURANCE SPORTSWIRE/ – The REVEL Race Series is proud to announce Visit Walnut Creek as the presenting sponsor for the inaugural REVEL Mt Diablo Half Marathon. The REVEL Mt Diablo Half Marathon presented by Visit Walnut Creek will commence on March 2, 2024. “The REVEL Race Series...

November 2, 2023
Herbalife Congratulates Heather Jackson on First-Place Finish at the Javelina Jundred in Fountain Hills, Arizona
TORRANCE, CA, November 2, 2023 /ENDURANCE SPORTSWIRE/ – Herbalife, a premier health and wellness company, congratulates its sponsored athlete, Heather Jackson, on her first-place win in the women’s division at the Javelina Jundred. The Javelina Jundred race was held on a 100-mile trail course comprised mostly of the Pemberton Trail in McDowell...

November 2, 2023
ShowcasedCABDA Opens Registration for Three Q1 Trade Shows
Chicago, IL – November 2, 2023 /ENDURANCE SPORTSWIRE/ - Organizers of the CABDA Expo announced this week that attendee registration is now open for all three of its highly anticipated 2024 trade shows. As the cycling industry continues to evolve, CABDA remains at the forefront, providing invaluable opportunities for networking,...

November 1, 2023
The Mesa Marathon Announces New Partnership with HOKA
Mesa, Arizona, November 1, 2023 /ENDURANCE SPORTSWIRE/ – The Mesa Marathon is proud to announce its partnership with HOKA, the California based performance footwear and apparel brand. HOKA has been named the Official Footwear Sponsor of the Mesa Marathon. The 2024 Mesa Marathon will commence on February 10, 2024. “The Mesa Marathon...