SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...
October 16, 2024
ShowcasedOrder Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear
CALIFORNIA /ENDURANCE SPORTSWIRE/ - Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced today a deal that will see the team facilitate a first-of-its-kind custom event for California's...
October 15, 2024
Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal
The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running can create powerful emotion, camaraderie and connection.” FootWear News
October 15, 2024
In Motion Events Announces San Diego Foundation as Title Sponsor of the 2025 SoCal Triple Crown Race Series
SAN DIEGO, Calif. October 15th /ENDURANCE SPORTSWIRE/ – In Motion Events, a full-service, turnkey event marketing and management company that produces some of San Diego’s most notable road races, has announced that San Diego Foundation (SDF) will serve as the new title sponsor for its SoCal Triple Crown race series....
October 11, 2024
Quintana Roo Named Official Partner of 2024 VinFast IRONMAN World Championship — Kona
Chattanooga, TN /ENDURANCE SPORTSWIRE/— Quintana Roo, a global leader in triathlon bikes, announces a partnership naming Quintana Roo as an official partner of the 2024 VinFast IRONMAN World Championship - Kona, being held Oct. 26th in Kailua-Kona, Hawaii. The partnership brings together two iconic brands with a long history...
October 10, 2024
Ride Santa Barbara 100 Returns for Its 13th Year as a Premier Destination Ride on October 19th, 2024!
Santa Barbara, CA /ENDURANCE SPORTSWIRE/ - The Ride Santa Barbara 100 is back for its 13th year on Saturday, October 19th, 2024, and is set to deliver a world-class destination cycling experience for riders of all abilities. Known for its stunning scenery and varied course options, Outside Magazine has listed...
October 10, 2024
Shamrock Run Fest Launches “SheRock” Initiative to Empower Girls in Running
Portland, Ore. – October 10, 2024 /ENDURANCE SPORTSWIRE/ - The Shamrock Half Marathon Run Fest presented by Toyota, is thrilled to announce the launch of SheRock, a new initiative dedicated to empowering and supporting girls in running. As the popular Portland tradition gears up for its 47th running on March...
October 10, 2024
H2O Audio Partners with Professional Triathlete Lionel Sanders to Launch TRI 2 Multi-Sport Series and Amplify Triathlon Training
SAN DIEGO, Oct. 10, 2024 /ENDURANCE SPORTSWIRE/ – H2O Audio, a leader in waterproof audio technology, announces its partnership with professional triathlete Lionel Sanders, fresh off his victory at Ironman Canada. Sanders played a key role in helping the development of H2O Audio’s new TRI 2 Multi-Sport Series, marking a...
October 10, 2024
Canada Running Series Welcomes Beneva as Official Title Partner of the Spring Run-Off
Toronto, ON (October 10, 2024) /ENDURANCE SPORTSWIRE/ - Canada Running Series is proud to announce that Beneva has joined the team as the title sponsor of the annual series opener, now called Beneva Spring Run-Off, held in Toronto’s High Park every April. The team at Canada Running Series welcomes Beneva...
October 10, 2024
MYLAPS Commits $10,000 Annually to Support Atlanta Track Club’s Youth Programs
ATLANTA/HAARLEM, /ENDURANCE SPORTSWIRE/ – MYLAPS Sports Technology has pledged an annual contribution of $10,000 for the next five years to support Atlanta Track Club’s youth programs. This commitment will expand the Club’s efforts to eliminate barriers to entry for its youth programming by making the Thanksgiving Day Mile & Dash...