SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 6, 2023
Snail’s Pace Running Shop and the Surf City Marathon Announce Multi-Year Partnership
HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - A Snail's Pace Running Shop, Southern California's beloved hub for running and walking enthusiasts since 1979, and the Surf City Marathon and Half Marathon presented by 361° today announced a new partnership, making A Snail's Pace the official retail and expo partner of the...
October 4, 2023
RRCA Welcomes TrainingPeaks as an Official Sponsor
Arlington, VA /ENDURANCE SPORTSWIRE/ - Road Runners Club of America (RRCA) is pleased to welcome TrainingPeaks as its official Training and Coaching Software. By introducing scientific tools and methods that have become the industry standard, TrainingPeaks has revolutionized the way that coaches and athletes track, analyze and plan endurance training....
September 28, 2023
Amazon to sponsor new-look Jumbo-Visma
Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...
September 26, 2023
boobydoo announced as Official Sports Bra Supplier for Bristol Sport
26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...
September 26, 2023
Naturade Named the Official Protein Powder of the McCourt Foundation’s LA Marathon, Santa Monica Classic and Rose Bowl Half Marathon and 5K
LOS ANGELES, California - September 26, 2023 /ENDURANCE SPORTSWIRE/ – In partnership with the McCourt Foundation (TMF), Naturade has been named the Official Protein Powder of the LA Big 5K, Santa Monica Classic, Rose Bowl Half Marathon & 5K and Los Angeles Marathon presented by ASICS. The 39th running of the...
September 22, 2023
Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful athletes,...
September 22, 2023
Michelob Ultra provides Boulderthon® runners a continued celebration post-race
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced its partnership with Michelob Ultra for the 2023 event. The beer company with a passion for marathon and running events will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer, and will...
September 21, 2023
The Bovine Classic Gravel Ride Returns for Second Year in The Paso Robles, CA Wine Region with Four Mixed-Surface Cycling Courses
ATASCADERO AND PASO ROBLES, CALIFORNIA, SEPTEMBER 21, 2023 /ENDURANCE SPORTSWIRE/ - The Bovine Classic Gravel Ride will return for its second year on October 28, 2023, in Atascadero and Paso Robles. Organizers are on a mission to establish this area, which is a well-known wine region, as a globally-renowned road...
September 21, 2023
BMW Dallas Marathon Festival Partners With Shell Energy On Special Relay Events
DALLAS (Sept. 21, 2023) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon Festival is proud to announce that Shell Energy*, will serve as the title partner of the relays at this year’s event on Dec. 10. The Shell Energy Relays are designed to promote team building and cater to those wishing...
September 20, 2023
US Performance Academy Becomes Official Online Academic Partner of USA Cycling
Elkins, N.H. /ENDURANCE SPORTSWIRE/ – US Performance Academy (USPA) is thrilled to announce that it has become the Official Online Academic Partner of USA Cycling. USA Cycling is the national governing body for bicycle racing in the United States covering the disciplines of road, track, mountain bike, cyclo-cross, and BMX across...