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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • October 20, 2023

    NERD Focus Returns as Official Energy Drink Partner of New Jersey Devils, Prudential Center

    FREEHOLD, N.J (October 20, 2023)/ENDURANCE SPORTSWIRE/ – NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – today announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season. Building on the resounding success of their inaugural partnership, NERD...

    Press Releases
    Sponsorship
  • October 19, 2023

    UTMB World Series announce new partnership with Nirvana, to provide travel & accommodation solutions for runners

    /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Nirvana Europe Limited have announced a new partnership across North America, Europe and Oceania to provide runners with accommodation, travel and logistical solutions that will help make their race experience as smooth as possible. The company will support runners across 24 UTMB World...

    Events
    Press Releases
    Running
    Sponsorship
  • October 18, 2023

    Human Powered Health set to grow women’s team in ‘scope, size, capability’ for 2024

    Following the demise of its men’s team, Human Powered Health is going all in on its women’s squad for 2024. Over the summer, the U.S.-registered squad looked destined to be demoted from the Women’s WorldTour at the end of the season, but some changes in the top tier gave the...

    Cycling
    Sponsorship
  • October 18, 2023

    Zoot Sports to Provide Exclusive Triathlon Performance Apparel For USA Triathlon’s Age Group Team USA

    COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced an extended partnership with Zoot Sports as the organization’s exclusive Age Group Triathlon Performance Apparel Partner for 2024 and 2025. Zoot Sports will provide the official triathlon race suits for age group Team USA athletes competing at world championship events in 2024 and...

    Press Releases
    Sponsorship
    Triathlon
  • October 16, 2023

    Lease a Bike to become title sponsor of Jumbo-Visma

    Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future of Jumbo-Visma. The chatter included discussions about a merger with Soudal Quick-Step, which was ultimately...

    Sponsorship
  • October 11, 2023

    P3R and Brooks Running Extend Partnership Through 2026

    PITTSBURGH, PA (October 11, 2023) /ENDURANCE SPORTSWIRE/ - P3R has renewed a partnership with Brooks Running through 2026. Through the partnership, Brooks Running will continue to be the official footwear and apparel sponsor of P3R’s signature events including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, EQT Pittsburgh 10...

    Business
    Events
    Press Releases
    Running
    Sponsorship
  • October 11, 2023

    Charleston, West Virginia to Host Pro Road National Championships May 15-19, 2024

    October 11, 2023 / CHARLESTON, W.Va. /ENDURANCE SPORTSWIRE/ – The city of Charleston, West Virginia, is set to become the epicenter of American professional cycling as it will proudly host the USA Cycling Pro Road National Championships for the next five years. This thrilling event will bring together elite and up-and-coming...

    Cycling
    Events
    Press Releases
    Sponsorship
  • October 10, 2023

    Life Time Taps WellnessSpace Brands as Personal Training Recovery Partner

    Life Time has leaned further into its wellness and recovery ambitions by partnering with WellnessSpace Brands, formerly HydroMassage. The deal introduces Life Time Dynamic Personal Training members to WellnessSpace Brands’ recovery and relaxation products such as its HydroMassage heated massage lounge recovery chairs and CryoLounge+ recovery chairs with cold and heat features....

    Sponsorship
  • October 10, 2023

    BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year

    [San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...

    Awards
    Business
    Cycling
    Events
    Giving
    Press Releases
    Products
    Running
    Sponsorship
    Studies
    Triathlon
  • October 6, 2023

    Rusnak BMW Returns as Presenting Sponsor for sold-out Malibu Half Marathon

    MALIBU, CA – October 6, 2023 /ENDURANCE SPORTSWIRE - Run Malibu organizers today announced that longtime race partner Rusnak BMW is returning as the presenting sponsor for the highly anticipated running of the Malibu Half Marathon, 5K & Kids Run presented by Rusnak BMW, set to take place in November...

    Events
    Press Releases
    Running
    Sponsorship
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