SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 24, 2023
Catalina Island Half Marathon Puts Sustainability In Focus with Fulton Collaboration
AVALON, Calif. /ENDURANCE SPORTSWIRE/ – The Catalina Island Half Marathon has brought on Fulton, a sustainable insole brand, as a 2023 race sponsor. This partnership will further Catalina Island Half Marathon’s dedication to a sustainable event that leaves no trace behind in one of California’s natural wonders, Catalina Island. Registration remains...
October 24, 2023
2022 National Pro Road Champion Joins Virginia’s Blue Ridge TWENTY24
ROANOKE, Virginia — October 24, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 pro cycling has signed 2022 National Road Champion Emma Langley for the 2024 and 2025 seasons. Langley will bring her climbing prowess along with her world tour experience that she gained from three years with EF Education-Tibco-SVB....
October 24, 2023
Ascension Seton Austin Marathon Offers Official Sponsorship Opportunities
AUSTIN, Texas, October 24, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k is actively pursuing official sponsorships from companies interested in aligning their brand with the sport’s running social event of the year. The 2023 Austin Marathon boasted an impressive collective of 80,000 individuals, including participants,...
October 23, 2023
Echelon Racing Promotions and USA Cycling Announce Esports League and National Championships on Zwift
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to announce that it has partnered with Echelon Racing Promotions to host a six-race series that will serve as a qualifier for the USA Cycling Esports Elite National Championships. All races will be held on Zwift, the world's largest virtual cycling...
October 20, 2023
NERD Focus Returns as Official Energy Drink Partner of New Jersey Devils, Prudential Center
FREEHOLD, N.J (October 20, 2023)/ENDURANCE SPORTSWIRE/ – NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – today announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season. Building on the resounding success of their inaugural partnership, NERD...
October 19, 2023
UTMB World Series announce new partnership with Nirvana, to provide travel & accommodation solutions for runners
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Nirvana Europe Limited have announced a new partnership across North America, Europe and Oceania to provide runners with accommodation, travel and logistical solutions that will help make their race experience as smooth as possible. The company will support runners across 24 UTMB World...
October 18, 2023
Human Powered Health set to grow women’s team in ‘scope, size, capability’ for 2024
Following the demise of its men’s team, Human Powered Health is going all in on its women’s squad for 2024. Over the summer, the U.S.-registered squad looked destined to be demoted from the Women’s WorldTour at the end of the season, but some changes in the top tier gave the...
October 18, 2023
Zoot Sports to Provide Exclusive Triathlon Performance Apparel For USA Triathlon’s Age Group Team USA
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced an extended partnership with Zoot Sports as the organization’s exclusive Age Group Triathlon Performance Apparel Partner for 2024 and 2025. Zoot Sports will provide the official triathlon race suits for age group Team USA athletes competing at world championship events in 2024 and...
October 16, 2023
Lease a Bike to become title sponsor of Jumbo-Visma
Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future of Jumbo-Visma. The chatter included discussions about a merger with Soudal Quick-Step, which was ultimately...
October 11, 2023
P3R and Brooks Running Extend Partnership Through 2026
PITTSBURGH, PA (October 11, 2023) /ENDURANCE SPORTSWIRE/ - P3R has renewed a partnership with Brooks Running through 2026. Through the partnership, Brooks Running will continue to be the official footwear and apparel sponsor of P3R’s signature events including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, EQT Pittsburgh 10...