SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 26, 2024
Canyon Coureur Cycling Announces San Diego Based Scalar Wheels as Premier Wheel Partner For 2024
San Diego, CA - January 26, 2024 /ENDURANCE SPORTSWIRE/ - Canyon Coureur Cycling presented by The Feed, San Diego's premier cycling team with over 300 members is proud to announce Scalar Wheels as its premier wheel partner in 2024. Scalar Wheels, also based in San Diego, launched in early 2023...
January 26, 2024
Electrolit Scores Partnership with National Team Soccer Player Michelle Alozie
Houston, TX. /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – signs professional soccer player, Michelle Alozie as an official hydration ambassador. As a forward for Houston Dash, a National Women’s Soccer League (NWSL) team, and Nigeria women’s national team, the Yale...
January 25, 2024
Life Time and HOKA Kick Off Extended Multi-Year Partnership During Miami Marathon Weekend Jan. 26-28 and Inside Athletic Country Clubs
CHANHASSEN, Minn., Jan. 25, 2024 -- Building on the successful partnership that launched in 2018, Life Time (NYSE: LTH) and HOKA, a division of Deckers Brands (NYSE: DECK), announced plans for an extended and expanded multi-year relationship that will continue to inspire people of all ages to find joy in movement wherever they choose...
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January 25, 2024
Zoot Sports Signs World Champion Triathlete, Holly Lawrence
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of...
January 25, 2024
Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024
(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...
January 24, 2024
Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...
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January 24, 2024
Chilly GOAT Cold Tubs and CrossFit athlete Justin Medeiros announce partnership
FORT WAYNE, Ind. — January 25, 2024 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of hot tubs, cold tubs, and swim spas, is proud to announce its partnership with CrossFit athlete Justin Medeiros. This collaboration will allow Medeiros to incorporate the innovative Valaris contrast therapy system by Michael Phelps...
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January 24, 2024
Quality Combines in Partnership Between Challenge Family and Cádomotus
/ENDURANCE SPORTSWIRE/ – "Being a relatively new brand in the triathlon world, Cádomotus brings a rich legacy and innovation from the speedskating sport to triathlon. Our background in speed skating has given us unique insights into designing high-quality products tailored for triathletes,” said Diederik Hol, owner of Cádomotus. “Take, for...
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January 23, 2024
Verge Cycling Apparel Announces Sponsorship of the 2024 Tucson Bicycle Classic
NEW YORK, January 23, 2023 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce its sponsorship of the prestigious 2024 Tucson Bicycle Classic, one of the leading stage races in the United States. As part of this partnership, Verge will supply the official race leader...
January 23, 2024
Best Bike Split Announces 2024 Season Partners
Austin, TX (January 22, 2024) /ENDURANCE SPORTSWIRE/ - Coming off a landmark year in 2023, where teams supported by Best Bike Split achieved over 100 victories, we're set to boost the performance of the world’s top Men’s and Women’s cycling teams in 2024. We proudly maintain our commitment at the...