SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 9, 2023
Life Time Sea Otter Classic Expo off to Record-Breaking Start
MONTEREY, Calif. (November 9, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announced that more than 1,000 brands will be represented at the 34th Annual Life Time Sea Otter Classic presented by Continental. With reservations coming in at record pace, exhibitor space for the...
November 9, 2023
P3R and Pittsburgh Flag Football League Team Up to Take Youth Activity to the Next Level
PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R has partnered with the Pittsburgh Flag Football League (PFFL) to inspire youth to MOVE in new ways. Through the partnership, P3R plans to help organize, facilitate and promote a Youth Flag Football Clinic and an open Recreational Flag Football Tournament in 2024. P3R recently announced their...
November 9, 2023
USA Cycling Partners with the EuroCrossAcademy for 2023-2024 Cyclocross Season
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and EuroCrossAcademy (ECA) will partner for cyclocross junior development throughout the 2023-2024 season. The common goal of USA Cycling and ECA is to focus on long-term, holistic development for junior athletes through a character-driven curriculum and a process-to-performance philosophy. The partnership will kick...
November 9, 2023
Cigna Healthcare Extends Title Sponsorship with the Denver Colfax Marathon
Denver, CO (November 9th, 2023) /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna Healthcare is renewing its title sponsorship for the 2024 Denver Colfax Marathon. This partnership comes as the health benefits provider continues to support the health and vitality of those in the greater Denver community...
November 8, 2023
USA Triathlon Partners with Ka’Chava as Official Nutrition Shake Partner Through 2025
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced Ka’Chava as an Official Partner of USA Triathlon through 2025. The Official Nutrition Shake of USA Triathlon, Ka’Chava is also the Presenting Partner of Ignite the Spark, USA Triathlon’s and the USA Triathlon Foundation’s marketing and fundraising initiative that celebrates the resilience, determination,...
November 7, 2023
Electrolit Dials Up the Hydration Game: Teams Up with Four University of Houston Student-Athletes
Houston, TX. (Nov. 7, 2023)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnerships with four University of Houston student-athletes as they take their athletic journeys to the next level on and off the field. Jamal Shead, the dynamic guard...
November 7, 2023
Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida
BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...
November 6, 2023
On Road or Trail, These Racers Are Set to Take 2024 By Storm
BOULDER, CO, NOV. 6, 2023 /ENDURANCE SPORTSWIRE/ - FasCat is excited to announce the 2024 Optimize Collective – nine athletes who saw impressive results in 2023 and who have their sights set on ambitious goals for 2024. To help these athletes train for their goals, all nine will have full...
November 6, 2023
The Running Event Announces New Partnership with Footwear News
Portland, Maine (November 6, 2023) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced Footwear News (FN) as an official media partner for the 2023 and 2024 events. The partnership will include extensive editorial content, updates about TRE programming, and deep...
November 2, 2023
Visit Walnut Creek is the Presenting Sponsor of the inaugural REVEL Mt Diablo Half Marathon
Walnut Creek, CA, November 2, 2023/ENDURANCE SPORTSWIRE/ – The REVEL Race Series is proud to announce Visit Walnut Creek as the presenting sponsor for the inaugural REVEL Mt Diablo Half Marathon. The REVEL Mt Diablo Half Marathon presented by Visit Walnut Creek will commence on March 2, 2024. “The REVEL Race Series...