SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 19, 2023
BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024
[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...
December 19, 2023
USA Cycling Announces BMX Freestyle Athletes Selected for the 2024 Olympic Qualifier Series
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced today the athletes who have been selected for the first-ever Olympic Qualifier Series hosted by the International Olympic Committee. The series includes two prestigious events in 2024: the first in Shanghai, China, from May 16-19, and the second in Budapest, Hungary,...
December 19, 2023
Quintana Roo selected Official Bike Partner of Challenge Family Series
/ENDURANCE SPORTSWIRE/ - Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Bike Partner of Challenge Family, beginning a collaboration that brings triathlon’s leading bike brand to a greater global base at Challenge Family events throughout Europe, Asia and beyond. Now in its 21st...
December 18, 2023
Shimano to Sponsor U23 Entries to Gran Fondo National Series Cycling Events
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Shimano will sponsor the opportunity for riders under 23 years of age (U23) to register for SUAREZ Gran Fondo National Series events for just $23 per event. This sponsorship bolsters the long-term partnership between the Series and...
December 12, 2023
Why Running Brands Are Signing College Athletes Who Can’t Race in Their Gear
It’s been a long time coming, but with an estimated 17 percent of all NCAA Division I athletes signing promotional deals to profit off their “name, image, and likeness” (NIL) in 2022, the era of stringently enforced amateurism in college sports seems to finally be over. To be fair, with...
December 12, 2023
FitVine Wine Named Official Wine and Celebration Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (Dec. 12, 2023) /ENDURANCE SPORTSWIRE/ – Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with FitVine Wine. The partnership will feature FitVine as the Official Wine and Celebration Partner of each Rock ‘n’ Roll® Running Series event in the United States and see FitVine...
December 10, 2023
Mississippi Gulf Coast Marathon Weekend: A Resounding Success!
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - The Mississippi Gulf Coast Marathon Weekend reached its peak on Sunday morning as participants from across the nation crossed the finish line with remarkable achievements in the Marathon and Half Marathon. The coastal landscape served as a stunning backdrop for the runners, who showcased exceptional...
December 7, 2023
Runners take over the Coast this weekend
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...
December 5, 2023
Chargel Delivering Unexpected Energy Onsite At The Honolulu Marathon
Honolulu, HI (December 5, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is closing out the 2023 racing season onsite at the Honolulu Marathon. Chargel, the Official Gel of the Honolulu Marathon, will have a booth equip with mobilized ambassadors passing out the...
December 4, 2023
Hoag announced as new Title Sponsor of the OC Marathon
NEWPORT BEACH, Calif., December 4, 2023 /ENDURANCE SPORTSWIRE/ – In its ongoing commitment to creating a healthier community, Hoag announced today it will be the title sponsor of the 20th annual OC Marathon, now rebranded as the Hoag OC Marathon. The popular Southern California running festival will welcome more than 22,000...
