SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 11, 2024
Runners from across the globe are headed to Baton Rouge for the running festival with lagniappe
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - A near Sell Out crowd of runners from as far away as Australia and southeast Asia are headed to the Capital City for the 13th Annual Louisiana Marathon. Runners from 47 states, Australia, Brazil, Canada, Costa Rica, Germany, the United Kingdom, Ireland, Laos, Mexico,...
January 11, 2024
Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana
Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...
January 10, 2024
KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour
Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe. The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return...
January 9, 2024
Greg Minnaar is Just Getting Started as he Joins Norco
VANCOUVER, January 9, 2024/ENDURANCE SPORTSWIRE/ – In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with...
January 9, 2024
Cheers to Round Two: 3M Half Marathon Welcomes Back EIGHT Beer
Austin, Texas, January 9, 2024 /ENDURANCE SPORTSWIRE/ – High Five Events, a leading private event production company in the United States, is delighted to announce the continuation of its successful partnership with EIGHT Beer as the Official Beer for the second consecutive year at the upcoming 3M Half Marathon in Austin, Texas....
January 9, 2024
SFuels successfully delivered official on-course nutrition, and post-race recovery shake, for 43rd running of Avalon 50 Mile/50K ultra
RALEIGH, North Carolina, January 09, 2024 /ENDURANCE SPORTSWIRE/ - In five short years, SFuels has taken it to the much older incumbent high-sugar nutrition players – delivering the industry’s most innovative nutrition stack for aerobic development, threshold and Vo2Max endurance performance. While a newcomer, SFuels products are packing a punch in...
January 8, 2024
San Francisco Marathon flies with China Airlines
San Francisco, CA, January 8, 2024 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon is proud to announce its newest partnership with China Airlines for the 47th anniversary of the Bay Area’s largest running event. Promoting its expanded non-stop service from San Francisco to Taipei, China Airlines will offer 2024 runners...
January 5, 2024
Zoot Sports Signs The Real Triathlon Squad
SAN DIEGO, Calif. /ENDURANCE SPORTSWIRE/ - Zoot Sports, a global leader in triathlon apparel and gear, is proud to announce the signing of The Real Triathlon Squad (RTS) to its elite pro roster. Consisting of top pro triathletes Nick Chase, Tamara Jewett, Lesley Smith, Marc Dubrick, Jackson Laundry, Garric Loewen,...
January 4, 2024
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /ENDURANCE SPORTSWIRE/ - Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan Geiselman. Evan will be joining the growing Surf Ambassador Team and bringing his lifelong knowledge...
January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...