SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 22, 2023
Smasher Gear Announces Exciting 3-Year Partnership with Lincoln Marathon
/ENDURANCE SPORTSWIRE/ Lincoln, NE – Smasher Gear is thrilled to announce a partnership with the prestigious Lincoln Marathon. Smasher Gear will become the official technical apparel for the Lincoln Marathon, providing participants with high-quality, performance-driven gear designed to enhance their running experience. Athletes can expect cutting-edge designs, innovative materials, and...
December 22, 2023
Mountain Outpost to Broadcast the 2024 Hardrock 100
/ENDURANCE SPORTSWIRE/ - The Hardrock Hundred Mile Endurance Run (Hardrock) is excited to announce a partnership with Mountain Outpost (a division of Aravaipa Running) to deliver the 2024 Livestream of the Hardrock. Building on the excitement generated from the 2023 Livestream, Hardrock is looking forward to working with Mountain Outpost...
December 20, 2023
Spartan Race Leaps into 2024 Brand Activations with EventHub
ENDURANCE SPORTSWIRE - EventHub, the leading event sponsorship marketplace for the endurance racing industry, is proud to announce that ALL of the Spartan Portfolio of North American events including Spartan, Tough Mudder, DEKA FIT and Spartan Kids related 2024 brand activation and partnership opportunities are now available on EventHub. Interested...
December 20, 2023
ShowcasedQuintana Roo selected Global Bike Partner of Challenge Family Series
Chattanooga, TN (Dec. 20, 2023) — ENDURANCE SPORTSWIRE - Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Bike Partner of Challenge Family, beginning a collaboration that brings triathlon’s leading bike brand to a greater global base at Challenge Family events throughout Europe, Asia...
December 19, 2023
Verge Renews Commitment to EuroCross Academy
NEW YORK, Dec 19, 2023 - ENDURANCE SPORTSWIRE – Verge, the leader in innovative custom cycling apparel, proudly announces the continuation of its sponsorship of the EuroCross Academy, a junior cyclocross team comprising talented riders from the United States who will be competing in Belgium during the “holy week” of...
December 19, 2023
BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024
[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...
December 19, 2023
USA Cycling Announces BMX Freestyle Athletes Selected for the 2024 Olympic Qualifier Series
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced today the athletes who have been selected for the first-ever Olympic Qualifier Series hosted by the International Olympic Committee. The series includes two prestigious events in 2024: the first in Shanghai, China, from May 16-19, and the second in Budapest, Hungary,...
December 19, 2023
Quintana Roo selected Official Bike Partner of Challenge Family Series
/ENDURANCE SPORTSWIRE/ - Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Bike Partner of Challenge Family, beginning a collaboration that brings triathlon’s leading bike brand to a greater global base at Challenge Family events throughout Europe, Asia and beyond. Now in its 21st...
December 18, 2023
Shimano to Sponsor U23 Entries to Gran Fondo National Series Cycling Events
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Shimano will sponsor the opportunity for riders under 23 years of age (U23) to register for SUAREZ Gran Fondo National Series events for just $23 per event. This sponsorship bolsters the long-term partnership between the Series and...
December 12, 2023
Why Running Brands Are Signing College Athletes Who Can’t Race in Their Gear
It’s been a long time coming, but with an estimated 17 percent of all NCAA Division I athletes signing promotional deals to profit off their “name, image, and likeness” (NIL) in 2022, the era of stringently enforced amateurism in college sports seems to finally be over. To be fair, with...