SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 19, 2024
KeyBank Named Title Partner of the Run for a Reason Charity Program for the 2024 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (January 19, 2024) /ENDURANCE SPORTSWIRE/ – P3R, the engine behind Pittsburgh's most exhilarating sporting events, has announced that KeyBank has been named title partner of the Run for a Reason Charity Program for the 2024 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. More than 2,700 charity runners are...
January 19, 2024
Zoot Sports Signs Triathlon Star Jackie Hering to Multi-Year Partnership Starting in 2024
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in high-performance triathlon apparel and gear, is thrilled to announce the signing of professional triathlete Jackie Hering to a multi-year sponsorship agreement beginning in 2024. “We’re thrilled to stand behind Jackie as she competes at the pinnacle of this sport in...
January 18, 2024
Tennis Maestro J.J. Wolf Takes Center Court as the New Ambassador for Electrolit’s Tennis Lineup
Houston, TX. (January, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – today announces the signing of rising tennis star J.J. Wolf as an Electrolit athlete. "J.J. Wolf's relentless drive to push US Tennis forward inspires us at Electorlit and we're excited to be...
January 18, 2024
Quintana Roo Announced as Challenge Family Global Swim Partner
/ENDURANCE SPORTSWIRE/ – Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Swim Partner of Challenge Family, beginning a collaboration that brings the original triathlon wetsuit brand to Challenge Family events throughout Europe, Asia and beyond. Now in its 21st year, Challenge Family hosts...
January 18, 2024
Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky
Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the...
January 17, 2024
PEARL iZUMi Announces 2024 Team and Athlete Roster
Broomfield, Colorado (January 17, 2024) /ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2024 athlete roster. PEARL iZUMi welcomes back veterans Alexey Vermeulen, Hannah Shell, Whit Allison, Zack Allison, Mark Mathews, and Jake Magee, while expanding their team with 41 new...
January 16, 2024
Verge Renews Sponsorship of Hot Tubes Cycling Team, Paving the Way for Future Cycling Champions.
NEW YORK, January 16, 2023 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the continuation of its partnership with Hot Tubes, the most successful junior cycling team in the U.S. This renewed commitment underscores Verge's dedication to supporting the development of young talent in...
January 16, 2024
X-BIONIC® and Challenge Family Announce Multi-Year Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series. The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge...
January 16, 2024
GU Energy Labs and 3M Half Marathon Collaborate for Ultimate Race-Day Fueling in the 30th Anniversary Edition
AUSTIN, Texas, January 16, 2024 /ENDURANCE SPORTSWIRE/ - High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU's role in supporting participants...
January 11, 2024
Little Rock Marathon Unveils 2024 Courses Winding Through City’s Top Attractions
LITTLE ROCK, Ark. /ENDURANCE SPORTSWIRE/ - Race officials today revealed the official courses for the 2024 Little Rock Marathon, half marathon, 10K and 5K taking place March 3. The loop courses boast tours of downtown, the Clinton Presidential Library, the Arkansas State Capitol and other beloved city sights. The 26.2-mile...