SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 17, 2024
PEARL iZUMi Announces 2024 Team and Athlete Roster
Broomfield, Colorado (January 17, 2024) /ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2024 athlete roster. PEARL iZUMi welcomes back veterans Alexey Vermeulen, Hannah Shell, Whit Allison, Zack Allison, Mark Mathews, and Jake Magee, while expanding their team with 41 new...
January 16, 2024
Verge Renews Sponsorship of Hot Tubes Cycling Team, Paving the Way for Future Cycling Champions.
NEW YORK, January 16, 2023 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the continuation of its partnership with Hot Tubes, the most successful junior cycling team in the U.S. This renewed commitment underscores Verge's dedication to supporting the development of young talent in...
January 16, 2024
X-BIONIC® and Challenge Family Announce Multi-Year Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series. The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge...
January 16, 2024
GU Energy Labs and 3M Half Marathon Collaborate for Ultimate Race-Day Fueling in the 30th Anniversary Edition
AUSTIN, Texas, January 16, 2024 /ENDURANCE SPORTSWIRE/ - High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU's role in supporting participants...
January 11, 2024
Little Rock Marathon Unveils 2024 Courses Winding Through City’s Top Attractions
LITTLE ROCK, Ark. /ENDURANCE SPORTSWIRE/ - Race officials today revealed the official courses for the 2024 Little Rock Marathon, half marathon, 10K and 5K taking place March 3. The loop courses boast tours of downtown, the Clinton Presidential Library, the Arkansas State Capitol and other beloved city sights. The 26.2-mile...
January 11, 2024
Runners from across the globe are headed to Baton Rouge for the running festival with lagniappe
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - A near Sell Out crowd of runners from as far away as Australia and southeast Asia are headed to the Capital City for the 13th Annual Louisiana Marathon. Runners from 47 states, Australia, Brazil, Canada, Costa Rica, Germany, the United Kingdom, Ireland, Laos, Mexico,...
January 11, 2024
Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana
Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...
January 10, 2024
KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour
Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe. The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return...
January 9, 2024
Greg Minnaar is Just Getting Started as he Joins Norco
VANCOUVER, January 9, 2024/ENDURANCE SPORTSWIRE/ – In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with...
January 9, 2024
Cheers to Round Two: 3M Half Marathon Welcomes Back EIGHT Beer
Austin, Texas, January 9, 2024 /ENDURANCE SPORTSWIRE/ – High Five Events, a leading private event production company in the United States, is delighted to announce the continuation of its successful partnership with EIGHT Beer as the Official Beer for the second consecutive year at the upcoming 3M Half Marathon in Austin, Texas....