SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 29, 2024
ShowcasedEndurance Sportswire Executive Interview Series – Michael Bleau, CEO of EventHub
Sponsorship dollars are crucial for race organizations, offering vital funding and enhancing the event experience. Exhibitors play a key role in both bolstering financial support and enriching participant experiences through their offerings. Our latest interview is with Michael Bleau, the CEO of EventHub, a leading race expo software platform. Could...
January 29, 2024
BKOOL Announces Exclusive Partnership with Deutschland Tour to Bring the Prestigious Race to Virtual Cycling Enthusiasts
Madrid & Berlin, 29/1/2024 - /ENDURANCE SPORTSWIRE/ – BKOOL, the pioneering virtual cycling simulator, is thrilled to announce a groundbreaking partnership with the prestigious Deutschland Tour. This strategic collaboration marks a significant milestone for both BKOOL and the renowned German cycling event, as it brings the excitement and challenge of Deutschland...
January 29, 2024
Ascension Seton Austin Marathon and OOFOS Forge Exciting Partnership for 2024
Austin, TX – January 29, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k is thrilled to announce a dynamic partnership with OOFOS, the global leader in Active Recovery footwear, for the upcoming 2024 event. This sponsorship marks a significant milestone for both organizations, bringing together a...
January 29, 2024
Tifosi Optics Welcomes Runner Hellah Sidibe to Brand Ambassador Program
Watkinsville, GA (January 29, 2023)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with runner, speaker, and content creator, Hellah Sidibe. As a Tifosi athlete ambassador, Hellah will inspire the Tifosi community to live their passion and reach their goals through creative and uplifting...
January 26, 2024
Canyon Coureur Cycling Announces San Diego Based Scalar Wheels as Premier Wheel Partner For 2024
San Diego, CA - January 26, 2024 /ENDURANCE SPORTSWIRE/ - Canyon Coureur Cycling presented by The Feed, San Diego's premier cycling team with over 300 members is proud to announce Scalar Wheels as its premier wheel partner in 2024. Scalar Wheels, also based in San Diego, launched in early 2023...
January 26, 2024
Electrolit Scores Partnership with National Team Soccer Player Michelle Alozie
Houston, TX. /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – signs professional soccer player, Michelle Alozie as an official hydration ambassador. As a forward for Houston Dash, a National Women’s Soccer League (NWSL) team, and Nigeria women’s national team, the Yale...
January 25, 2024
Life Time and HOKA Kick Off Extended Multi-Year Partnership During Miami Marathon Weekend Jan. 26-28 and Inside Athletic Country Clubs
CHANHASSEN, Minn., Jan. 25, 2024 -- Building on the successful partnership that launched in 2018, Life Time (NYSE: LTH) and HOKA, a division of Deckers Brands (NYSE: DECK), announced plans for an extended and expanded multi-year relationship that will continue to inspire people of all ages to find joy in movement wherever they choose...
January 25, 2024
Zoot Sports Signs World Champion Triathlete, Holly Lawrence
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of...
January 25, 2024
Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024
(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...
January 24, 2024
Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...