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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • February 6, 2024

    BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge

    San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...

    Awards
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    Triathlon
  • February 5, 2024

    Are Collectives the New Privateer Programs in Gravel Racing?

    /ENDURANCE SPORTSWIRE/ - Felt UN1TD launched this week, uniting the talents of gravel racers Dylan Johnson, Danni Shrosbee and Adam Roberge under one banner. “Watching how the Life Time Grand Prix and other gravel events have gone in the last few years, it’s clear that privateers are struggling against riders...

    Business
    Cycling
    Press Releases
    Sponsorship
  • February 2, 2024
    Showcased

    Monuments of Cycling Announces New Partnership with Canyon Bicycles for 2024 Belgian Waffle Ride’s Triple Crown of Gravel Series

    SAN DIEGO /ENDURANCE SPORTSWIRE/ – Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Canyon Bicycles as the Official Bike Sponsor of the Tripel Crown of Gravel Series. Canyon will seize the opportunity presented by the three early...

    Cycling
    Events
    Press Releases
    Sponsorship
  • February 1, 2024

    SHIELD Tape to be the Official Sport and Athletic Tape Partner of Tough Mudder US

    BOSTON, MASS. (02/01/2024) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that SHIELD HEALTH AND FITNESS will become the official tape of Tough Mudder. As an official sponsor, SHIELD will offer their world-class portfolio of athletic tapes and wraps to participants at all 2024 Tough Mudder events. As...

    Press Releases
    Products
    Running
    Sponsorship
  • January 31, 2024

    Motiv Announces Nationwide Partnership with Runna

    Huntington Beach, California – January 31, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Running, a leader in organizing premier running events, today announced a new partnership with Runna, the top-rated running training app. This collaboration will debut at the upcoming Shamrock Run Portland in March and include 12 world class events from Philadelphia to...

    Press Releases
    Products
    Running
    Sponsorship
  • January 31, 2024

    USA Triathlon Partners with The Feed to Fuel Athletes

    COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon is happy to announce a new partnership with The Feed, an online marketplace boasting 300+ brands of sports nutrition. The partnership kicks off in 2024 and will provide USA Triathlon members with an $80 credit to TheFeed.com when they join the USA Triathlon program to...

    Press Releases
    Sponsorship
    Triathlon
  • January 31, 2024

    CLASH Endurance Miami to Host First Event of new 2024 PTO Tour

    /ENDURANCE SPORTSWIRE/ - Today, CLASH Endurance and PTO, (Professional Triathletes Organization), announces their collaboration for the 2024 event season at CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway in Florida, March 9-10. In addition to a variety of CLASH Endurance race offerings scheduled during the festival-style weekend, PTO...

    Business
    Events
    Press Releases
    Sponsorship
    Triathlon
  • January 30, 2024

    Ultra X Announces Strategic Partnership with Ubigi as the Official Cellular Provider for the 2024 Event Season

    /ENDURANCE SPORTSWIRE/ – Ultra X, a leading organizer of multi-stage ultra-marathons, is thrilled to announce a strategic partnership with Ubigi, making them the Official Cellular Provider for all Ultra X events in 2024. Ubigi, a global leader in eSIM technology, will empower Ultra X athletes with seamless international connectivity, allowing...

    Events
    Press Releases
    Running
    Sponsorship
  • January 30, 2024

    Filippo Pozzato to Ride Gran Fondo Asheville p/b Applewood Manor

    (Gettysburg, PA – January 30, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that former professional cyclist Filippo “Pippo” Pozzato will ride the 2024 Gran Fondo Asheville and participate in VIP Experiences at Applewood Manor during the weekend of July 14-16, 2024. Winner of Milan-San Remo, stages of...

    Business
    Cycling
    Events
    Press Releases
    Sponsorship
  • January 29, 2024

    Miami Pickleball Club Adds Electrolit As Official Team Hydration Drink

    MIAMI, [January 29, 2024] /ENDURANCE SPORTSWIRE/ - Miami Pickleball Club today announced a new sponsorship with the preferred, premium hydration brand, Electrolit. The partnership is Electrolit’s first in pickleball and adds to its growing roster of sponsorships in soccer, basketball and other sports. Miami Pickleball Club is owned by Naomi...

    Press Releases
    Sponsorship
Editor's Picks
November 15, 2024

12 new riders, new bikes and now a new name – Changes keep coming at Astana Qazaqstan after Chinese investment

October 17, 2024

British professional team glued fake UCI compliance stickers to bikes purchased from China

October 16, 2024

Rival logos go missing in photos of Nike-sponsored Melbourne Marathon festival

October 15, 2024

Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal

October 1, 2024

Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

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