SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 26, 2024
Bikeflights Becomes Tour de France Femmes Avec Zwift Official Service
PORTLAND, OR (February 26, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is now a Tour de France Femmes avec Zwift Official Service. “We’re pleased to extend Bikeflights’ relationship with Amaury Sport Organisation (A.S.O.) to both continue our support for the Tour de France and...
February 23, 2024
US Trail Running Conference Announces Headsweats as Official Headwear Supplier
Rouffiac d’Aude, France /ENDURANCE SPORTSWIRE/ – Headsweats has been announced by organizers of the US Trail Running Conference as the Official Headwear Supplier of the 2024 event. The 2024 edition of the Conference will be held in Knoxville, Tennessee, October 23-25, moving to the home of the Great Smoky Mountains...
February 22, 2024
Margaritaville Run Returns For Its 3rd Annual Event With Exciting Enhancements
ORLANDO, FL (February 22, 2024) /ENDURANCE SPORTSWIRE/ - Get ready to step into a tropical oasis as the 3rd annual Margaritaville Run hosted by Margaritaville Resort Orlando makes a splash with its highly anticipated return. On September 28, the Margaritaville Run Orlando 5K & 10K is set to take place...
February 21, 2024
Major Sponsors Sign on for California’s Next Iconic Triathlon
/ENDURANCE SPORTSWIRE/ - The first annual Alpha Win Lake San Antonio Triathlon strives to keep the spirit of triathlon alive in central California. Standing by the motto, “A Distance For Everyone,” Alpha Win Lake San Antonio on Saturday, April 27, 2024 features Sprint, Olympic and Long Course triathlon distances, coupled...
February 21, 2024
Rivalz and Motiv Sports Launch Nationwide Partnership at the Surf City Marathon
HUNTINGTON BEACH, CA /ENDURANCE SPORTSWIRE/ – February 15, 2024 – In a new partnership that's set to energize finish lines across the U.S.,, Rivalz Snacks is teaming up with Motiv Sports to become the official snack for 12 of America's favorite running events. The one-year partnership debuted at February’s Surf City...
February 21, 2024
Ultra X Announces Fractel as Official Headwear Partner for 2024
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...
February 21, 2024
Tonal Partners with Spartan Race US to strengthen more than 50,000 Participants
San Francisco/ENDURANCE SPORTSWIRE/ – Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength; that’s why, with...
February 20, 2024
Electrolit Accelerates Performance as the Official 2024 Hydration Partner of Mexican Racing Driver Sergio “Checo” Pérez
Houston, TX./ENDURANCE SPORTSWIRE/ – In an exciting development for the world of racing, Electrolit proudly announces its collaboration with renowned Mexican racing driver Sergio Checo Pérez. Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, is set to become the official hydration partner of Pérez for the 2024 season....
February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/ENDURANCE SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
February 20, 2024
MATSPORT chooses MYLAPS to bring the most accurate timing system to the world’s best cyclists
SAINT ISMIER / HAARLEM (February, 2024)/ENDURANCE SPORTSWIRE/ – The world’s best cyclists will experience the latest timing technology at several iconic races in 2024. French timing company MATSPORT and MYLAPS Sports Technology are excited to announce a long-term agreement, bringing the most accurate timing technology to the highest level in international...