SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 16, 2024
U.S. Bank announced as Title Sponsor of the OC 5K and Official Banking Partner of the Hoag OC Marathon Running Festival
COSTA MESA - February 16, 2024 /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon today announced a new partnership with U.S. Bank as the Title Sponsor of the OC 5K and the Official Banking Partner of the 2024 Hoag OC Marathon Running Festival. This year, during Cinco de Mayo weekend, the Hoag...
February 15, 2024
The McCourt Foundation Partners with Runna for 2024 Los Angeles Marathon
Los Angeles, California – February 15, 2024 /ENDURANCE SPORTSWIRE/ – The McCourt Foundation, renowned for its commitment to empowering communities to build a healthier world, is proud to announce a new partnership with Runna as the preferred digital training app for the 2024 Los Angeles Marathon presented by ASICS. “Runna is...
February 15, 2024
USA Triathlon Partners with Air Force Special Warfare as Official Partner of Excellence
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with the Air Force Special Warfare as the organization’s Official Partner of Excellence. Air Force Special Warfare is the quiet professional force conducting global air, space, and cyber-enabled special operations across the spectrum of engagements with joint service and partner nations. They...
February 15, 2024
UTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/ENDURANCE SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
February 15, 2024
Garmin Expands Relationship with Professional Triathletes Organisation and New T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced that Garmin will renew its contract as the Official Transition Sponsor of the PTO and the upcoming T100 Triathlon World Tour. The relationship will build on its successful first year that saw it activate across broadcast, social media and worldwide...
February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/ENDURANCE SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
February 13, 2024
Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California
NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...
February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...