February 7, 2024

Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years. The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 -...

February 7, 2024

Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024

/ENDURANCE SPORTSWIRE/ – SFuels is delighted to announce its role as the nutrition sponsor for Pro Ironman Triathlete and 4 Times Ironman winner - Svenja Thoes throughout 2024. The partnership originated at the Kona Women’s World Championships in 2023, where Svenja first experienced SFuels products. Recognizing that her body was...

February 6, 2024

Tucson Bicycle Classic Announces Exciting Stage Changes for 2024 Event

Tucson, AZ – February 6, 2024 /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic, the Town of Marana and the Town of Oro Valley, is thrilled to unveil exciting changes to the race stages for the upcoming 2024 edition. The race, scheduled to take place from February 23 to 25, promises...

February 6, 2024

Verge Cycling Apparel Renews Partnership with UTC-Butcherbox p/b LOOK Cycling Team

NEW YORK, February 6, 2024 /ENDURANCE SPORTSWIRE/ –Verge, the innovative leader in custom cycling apparel, is excited to announce its continued partnership with the UTC-Butcherbox p/b LOOK Cycling Team for the upcoming season. The team, comprised of talented men and women riders, will once again showcase Verge’s cutting-edge cycling apparel as...

February 6, 2024

American Pro Cyclist Magnus Sheffield and Supersapiens: Revolutionizing Athletic Performance Together

Atlanta – 06 February 2024 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly introduces its latest ambassador, American Magnus Sheffield. In collaboration with Supersapiens, Sheffield seamlessly blends his passion for cycling with an innate curiosity about the science of performance. Phil Southerland, Supersapiens CEO...

February 6, 2024

Magic Sports Announces Baptist Health as Title Sponsor for Tri Montgomery

Nashville, TN – [February 6, 2024] /ENDURANCE SPORTSWIRE/ – Baptist Health, central Alabama’s largest healthcare system, has proudly signed on as the Title Sponsor for the upcoming Tri Montgomery triathlon, scheduled for May 4 in Montgomery, Alabama. This marks the eagerly anticipated return of the event, formerly known as the Capital...

February 6, 2024

BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge

San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...

February 5, 2024

Are Collectives the New Privateer Programs in Gravel Racing?

/ENDURANCE SPORTSWIRE/ - Felt UN1TD launched this week, uniting the talents of gravel racers Dylan Johnson, Danni Shrosbee and Adam Roberge under one banner. “Watching how the Life Time Grand Prix and other gravel events have gone in the last few years, it’s clear that privateers are struggling against riders...

February 2, 2024

Showcased

Monuments of Cycling Announces New Partnership with Canyon Bicycles for 2024 Belgian Waffle Ride’s Triple Crown of Gravel Series

SAN DIEGO /ENDURANCE SPORTSWIRE/ – Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Canyon Bicycles as the Official Bike Sponsor of the Tripel Crown of Gravel Series. Canyon will seize the opportunity presented by the three early...

February 1, 2024

SHIELD Tape to be the Official Sport and Athletic Tape Partner of Tough Mudder US

BOSTON, MASS. (02/01/2024) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that SHIELD HEALTH AND FITNESS will become the official tape of Tough Mudder. As an official sponsor, SHIELD will offer their world-class portfolio of athletic tapes and wraps to participants at all 2024 Tough Mudder events. As...