SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 28, 2024
BibRave and Feetures Join Forces to Launch Ambassador Program
Charlotte, NC /ENDURANCE SPORTSWIRE/ – BibRave, the premier endurance and fitness marketing agency, recently kicked-off a partnership with Feetures, a leading performance sock brand, to launch the Feetures Ambassador program, a dynamic community of dedicated brand advocates. BibRave will lead strategic management in collaboration with Feetures, including full program creation,...
February 27, 2024
Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER /ENDURANCE SPORTSWIRE/ - Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman...
February 27, 2024
deboer Make A Splash With New Partnership Of T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced a new partnership with deboer, who will become the Official Wetsuit & Performance and Training Swimwear Partner of the T100 Triathlon World Tour for the next three years. The wetsuit brand is the market leader and has a decade-long...
February 26, 2024
Noah Lyles signs record-setting contract with Adidas
The world 100m and 200m champion, Noah Lyles, has signed a record-setting deal with Adidas that will run through the L.A. 2028 Olympics. The exact dollar figures have not been disclosed, but it has been dubbed the richest contract in track and field since the retirement of Usain Bolt. Running Magazine
February 26, 2024
Bikeflights Becomes Tour de France Femmes Avec Zwift Official Service
PORTLAND, OR (February 26, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is now a Tour de France Femmes avec Zwift Official Service. “We’re pleased to extend Bikeflights’ relationship with Amaury Sport Organisation (A.S.O.) to both continue our support for the Tour de France and...
February 23, 2024
US Trail Running Conference Announces Headsweats as Official Headwear Supplier
Rouffiac d’Aude, France /ENDURANCE SPORTSWIRE/ – Headsweats has been announced by organizers of the US Trail Running Conference as the Official Headwear Supplier of the 2024 event. The 2024 edition of the Conference will be held in Knoxville, Tennessee, October 23-25, moving to the home of the Great Smoky Mountains...
February 22, 2024
Margaritaville Run Returns For Its 3rd Annual Event With Exciting Enhancements
ORLANDO, FL (February 22, 2024) /ENDURANCE SPORTSWIRE/ - Get ready to step into a tropical oasis as the 3rd annual Margaritaville Run hosted by Margaritaville Resort Orlando makes a splash with its highly anticipated return. On September 28, the Margaritaville Run Orlando 5K & 10K is set to take place...
February 21, 2024
Major Sponsors Sign on for California’s Next Iconic Triathlon
/ENDURANCE SPORTSWIRE/ - The first annual Alpha Win Lake San Antonio Triathlon strives to keep the spirit of triathlon alive in central California. Standing by the motto, “A Distance For Everyone,” Alpha Win Lake San Antonio on Saturday, April 27, 2024 features Sprint, Olympic and Long Course triathlon distances, coupled...
February 21, 2024
Rivalz and Motiv Sports Launch Nationwide Partnership at the Surf City Marathon
HUNTINGTON BEACH, CA /ENDURANCE SPORTSWIRE/ – February 15, 2024 – In a new partnership that's set to energize finish lines across the U.S.,, Rivalz Snacks is teaming up with Motiv Sports to become the official snack for 12 of America's favorite running events. The one-year partnership debuted at February’s Surf City...
February 21, 2024
Ultra X Announces Fractel as Official Headwear Partner for 2024
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...