SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 14, 2024
Statesman Cap10K and OOFOS Join Forces for 2024 Race
Austin, TX – (Mar. 14, 2024) /ENDURANCE SPORTSWIRE/ – The Statesman Cap10K is pleased to announce that OOFOS, the global leader in Active Recovery footwear, has been named a premier sponsor of the 2024 Cap10K race. As the Official Recovery Footwear partner, OOFOS will support runners pre- and post-race to...
March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
March 14, 2024
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in...
March 12, 2024
Verge Cycling Apparel Named Official Apparel Partner of Natchaug Epic Gravel Fondo
NEW YORK, March 12th, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its partnership with the Natchaug Epic gravel fondo as the official apparel partner for the fifth edition of "The Quiet Hell." The Natchaug Epic, known for its challenging course and...
March 12, 2024
ShowcasedMountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
March 12, 2024
Chargel Provides Samples of Athletic Gel Drinks Onsite at the Los Angeles Marathon Lifestyle Expo
Los Angeles, Calif (March 12, 2024) - ENDURANCE SPORTSWIRE - Chargel, the first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy before any workout with zero caffeine, is beginning its series of onsite sampling events at the 2024 Los Angeles Marathon Lifestyle Expo. Attendees of the...
March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
March 11, 2024
Pho3nix supports life-changing work of Tipo Boxing Academy
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation expands its footprint in Africa through the Tipo Boxing Academy powered by Pho3nix in Lagos, Nigeria. The partnership between the sport nonprofit and Tipo Boxing Academy supports life-changing work that offers a lifeline to many children in an underprivileged setting, helping redirect the path...
March 8, 2024
Rehydrating 25,000 Runners: Electrolit Activates as Official Partner of the 39th annual Los Angeles Marathon presented by ASICS
Los Angeles, CA. (March 8, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California’s most iconic races, including the 39th annual Los Angeles...
March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...