SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 15, 2024
Garmin Expands Relationship with Professional Triathletes Organisation and New T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced that Garmin will renew its contract as the Official Transition Sponsor of the PTO and the upcoming T100 Triathlon World Tour. The relationship will build on its successful first year that saw it activate across broadcast, social media and worldwide...
February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/ENDURANCE SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
February 13, 2024
Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California
NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...
February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...
February 8, 2024
Love Velo Partners with Le Col
8 February 2024 /ENDURANCE SPORTSWIRE/ – Love Velo (https://lovevelo.co.uk/) and Le Col (https://lecol.cc/) today announced a new partnership whereby Love Velo will be the Le Col Cycling Club’s Official Travel Partner The partnership brings together 2 brands with a common goal, to help cyclists ride further and explore more. “We’re always...
February 8, 2024
Ascension Seton Austin Marathon and evamor® Water Unite for Ultimate Hydration Experience
Austin, TX —February 8, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k proudly welcome evamor® back for the third consecutive year as the Official Water sponsor. This enduring partnership showcases evamor's commitment to the event and its participants, enhancing the overall experience for runners, fitness enthusiasts,...
February 7, 2024
War Eagle Run Fest Announces a return to the 50-Yard Line of Jordan-Hare Stadium!
Auburn, AL. /ENDURANCE SPORTSWIRE/ - Calling the Auburn Family! The War Eagle Run Fest is returning to the 50-yard line of the legendary Jordan-Hare Stadium for the Finish Line again this year. That's right, runners in the Half Marathon, 5K, and War Eagle Kids Mile presented by Lynch Toyota of...