SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 27, 2024
Sennheiser becomes headphone partner of DATEV Challenge Roth
ROTH/ENDURANCE SPORTSWIRE/ - The audio brand Sennheiser is launching a new commitment to triathlon and will be the headphone partner of the world's largest long-distance triathlon. Among other things, the Sennheiser brand will present its latest products at the Triathlon Expo in Roth. These include the MOMENTUM Sport earbuds, which...
March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
March 25, 2024
Michael Phelps Chilly GOAT Cold Tubs announced as title sponsor for Masters Fitness Championship
Fort Wayne, Ind. /ENDURANCE SPORTSWIRE/ – Michael Phelps Chilly GOAT Cold Tubs by Master Spas is excited to announce its partnership as the title sponsor of the Masters Fitness Championship. The CrossFit event will be held from September 27 to 29, 2024, at the Allen County War Memorial Coliseum in...
March 22, 2024
Chicago Grit Announces Exciting Rebrand from Intelligentsia Cup
March 22, 2024, Chicago, IL /ENDURANCE SPORTSWIRE/ - The acclaimed criterium race series, formerly known as the Intelligentsia Cup, is proud to announce its rebranding to Chicago Grit. This change reflects a decade of heart-pounding racing and cements the series' commitment to capturing the essence of Chicagoland's vibrant cycling community...
March 22, 2024
Electrolit Announces Three Year Exclusive Partnership with AEG Presents as the Official Hydration Partner for Coachella and Stagecoach
Cerritos, Calif. /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, unveils its expanded partnership with Coachella Valley Music and Arts Festival and its inclusion as the Official Hydration Partner for Stagecoach: California’s County Music Festival with a three-year agreement signed with AEG Presents....
March 21, 2024
Vincenzo Nibali rides the Haute Route as new partnership announced
/ENDURANCE SPORTSWIRE/ – Q36.5, the Italian cycling apparel brand has inked a significant partnership deal with Haute Route as technical partner for the upcoming 2024 multi-day cycling series. This collaboration, announced today, will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali. As part of the partnership, Q36.5...
March 21, 2024
Humango Partners with “From The Ground Up” For Season 4 of Epic Gravel Training
BOULDER, CO. (March 21, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce their partnership with "From The Ground Up", a groundbreaking documentary series that chronicles the journeys of four novice athletes, tackling some of the toughest rides in the U.S. The collaboration marks a...
March 19, 2024
Verge Cycling Apparel Named Title Sponsor of Kissena Prospect Park Series, Renamed as Verge Series
NEW YORK, March 19th 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, proudly announces its title sponsorship of the esteemed Kissena Prospect Park Series, rebranded as the Verge Series. The Verge Series, a hallmark of Brooklyn's cycling community for over four decades, stands as one of...
March 19, 2024
Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as...
March 15, 2024
San Diego Running Co. Announces 2024 Partnership with Michelob ULTRA
San Diego, CA /ENDURANCE SPORTSWIRE/ - San Diego Running Co. is excited to announce Michelob ULTRA as their official beer sponsor for 2024. San Diego Running Co. is San Diego’s largest running event company hosting nearly 25,000 participants across their owned events. Participants 21+ will have the opportunity to toast...